Adapt, shape, evolve: Designing ecosystem strategies

For businesses to succeed today, they need to take action and adopt an ecosystem mindset to ensure the continued creation and enablement of value.

Business in the connected world

The complexity of today's markets is radically altering the core tenets that shape a successful business. Competition is no longer only found within a specific industry, but more often than not it emerges from players in other industries. The rapid evolution of technology and new business models is also playing a big part in the perception of competitive advantages – most advantages are short-lived, putting a larger impetus on a business to stay adaptable at .

Add that consumer expectations are changing at speed. Increasingly, consumers value those businesses that can meet their rapidly shifting expectations. A recurring expectation is a mantra of integrating sustainability into everything. No business today will stay relevant unless sustainability forms a core part of a businesses value.

Build your ecosystem strategy

In this landscape, we believe a business can grow and stay relevant by adopting an ecosystem strategy. A strategy designed to help businesses adapt and evolve to the constantly changing expectations. A strategy to help businesses understand, leverage and reconfigure internal as well as external connections to the benefit of the business, consumers and users, and the environment.

To get started with an ecosystem strategy, we’ve collected tools and insights to help your business take action in our white paper. The framework presented in the white paper can be used as a diagnostic tool to assess the current state of the business, and as an actionable approach to combine strategy and design to reveal gaps and potential opportunities for continuous change and growth.