Transformational design, revolutionary business model
- Guillermo Callau
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A production-ready electric vehicle and a brand new business model. Defining the mobility ecosystems of the future. Delivered in 18 months, an unprecedented short time frame for the automotive industry.
Concept to show car to M1 in 18 months
The initial vision materialised as an urban L7e version which was presented as a show car at CIIE Shanghai 2018. The entire vehicle design from ideation to CAS was done inhouse and built with the collaboration of world-class prototype builders in Munich.
In collaboration with automotive engineer partners in Germany, the concept was matured in 2019 to include vehicle packaging, initial BIW, powertrain packaging, E/E architecture layout as well as interior and exterior CAS within the parameters of a category M1 regulatory vehicle.
Digital to physical
Most of the design was made digitally, augmented by physical prototypes. This allowed the team to work and learn very fast by creating validated concepts.
Steering wheel mould
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