Gothenburg

Gothenburg is räkmacka, sakura trees, Way Out West, Stora Nygatan 17 ½, blue trams, Ringön, Håkan Hellström, Andra Långgatan, the Malmska whale, Volvo, weekends at Hönö Klåva, Liseberg, Pustervik, Göta älv river and, of course, Manyone.

A unique, committed city full of history

Gothenburg has traits of an older uncle: cozy, caring, with odd humour and a soft spot for the past and nostalgia. Due to the heavy heritage from its industrial past, we take our 4-week summer vacations seriously and believe things need to be done properly. And even though the past is mostly an echo, it makes the city so charming and unique – and attracts the latest and greatest talent in innovation. Gothenburg humour has developed its own reputation, too. Visit our studio so we can crack some jokes in person.

Gothenburg is the birthplace of Volvo, Astra Zeneca, and Ericsson, among many other big successful Swedish companies. Outdoor activities are a habit locals master so skillfully that you will inevitably adopt a hobby. Love for nature shines through this city a little bit extra, with urban planning being one of the greenest in the world, and commitment to sustainability here is not taken lightly. The Swedish west coast is one big picturesque painting, with its rocky cliffs shaping the scenic beaches and its salty water being famous for the best shrimps and crayfish in the country.