Bringing legacy to life in a multi-reality exhibition
- Christian Brandstrup
- Strategic Design Director
- Send an email
Novo Nordisk entrusted us with a once-in-a-century challenge. For their 100th anniversary, they needed an innovative way to tell their story, engaging a wide range of audiences across multiple digital and physical brand touchpoints.
The exhibition
We designed a multi-dimensional exhibition consisting of a state-of-the-art physical exhibition, interactive web design, and explorative VR.
The bespoke physical exhibition was designed to mimic the award-winning architecture of the Novo Nordisk HQ in Denmark.
Its curved 4-meter-tall walls served as a canvas for numerous stories, images, and artefacts. Showcasing the past, present, and future of health, the physical exhibition embodied a century of innovation.
The web experience
Our award-winning web experience, integral to the physical exhibition as well as an immersive digital exhibition, showcased the story globally. Through non-linear and interactive storytelling, audiences were empowered to explore hundreds of artefacts, biographies, photographs, videos, and testimonials.
To bridge the digital and physical world, we utilised photogrammetry to create accurate digital replicas of significant physical artefacts, allowing them to be explored in AR. The content of the web exhibition served as the central content hub for social media campaigns in all markets.
Try the experience yourself
The VR experience
The physical exhibition incorporated three VR stations, enabling visitors to experience Novo Nordisk’s past, present, and future firsthand. Guided by the voice of Nova – a representation of the future generations – VR users interacted with the founders of the company in their 1923 laboratory and worked with AI to create a letter to future generations.
For the VR experience, we digitally reconstructed the founder’s apartment in Copenhagen using scans and 3D modelling. We used full-body photogrammetry to recreate the founders themselves, rebuilding their faces from old photographs, mapping these onto 3D models, and attaching them to the scanned polygon meshes, one vertex at a time.
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