Sustainable progress inspired by the flow of life
- Katrine Rafn Knudsen
- Partner, Strategic Design Director
- Send an email
Creating a people-centric brand transformation. Together with KONE, one of the world’s leading producers of elevators and escalators, we have created a brand strategy and identity built for the future, hybrid and digital to the bone.
Developing a global brand framework
Having existed for more than 110 years, and with 20 years since the latest brand update, the KONE brand has embarked on a journey of change to be ready for the next decade.
Manyone engaged in this global brand transformation to empower and complement KONE’s corporate strategy. Through extensive research and workshops, we have been involved with employees at all levels, from various parts of the business worldwide, to create a unified and globally recognisable brand experience.
In close collaboration with the KONE brand team, we fine-tuned their brand positioning and strategy. Based on this, we refreshed their expression and defined a vision for the future KONE, underpinning global excellence.
A story that flows with life
The new KONE brand tells a story that emphasises how their products and services intertwine with people’s lives – with the flow of life in the city itself.
The brand experience – visual and verbal- across all channels is tailored to create a wholesome perception of the brand.
The new brand position and experience unfold across areas from naming strategy to employer branding. Also encompassing service and training initiatives and continuous engagement spanning the entire organisation.
As KONE’s brand strategy and design partner, we’re continuing our journey together to shape and evolve the brand going forward – and ensure sustainable progress for the business, their customers, and city life.
"We could have chosen a more traditional or more known brand agency partner, but we knew that we wanted to change."
Head of Brand Experience, Global, KONE
KONE BY THE NUMBERS
Moving more than 1 billion people each day
Serving 550,000+ customers worldwide
Operations in 60+ countries
Distribution in close to 100 countries
As a strategic partner, Manyone has been involved in numerous projects in positioning the KONE brand on its new journey.
Insight & foundation
Visual identity refresh
Uniforms & vehicles
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