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A unique identity for a revolutionary cybersecurity brand

Guy Hayat Haviv

Hunters empowers security teams to become attack-ready through data engineering, security expertise and automation. Manyone worked closely with Hunters to create a brand identity that propels the company forward in a highly competitive market.

Hunters is on a mission to revolutionise security operations by giving security analysts timely, automated and powerful decision-making tools to respond to imminent cybersecurity threats against their companies' IT infrastructure.
To reflect that mission, Hunters needed a new brand identity. One that distinguishes them in the highly competitive and technologically oriented cybersecurity space.
Create a brand that reflects simplicity and is detached from the cybersecurity world while expressing confidence and maturity.
The brief Hunters

An impactful, bold, and dynamic brand identity

Together with Hunters, we developed an identity that defines them as a high-performance cybersecurity brand. But we didn't go down the usual route.
Rather than being overly complex and threat-focused, we created an optimistic brand system that's empowering and gender-inclusive – a unique position in the industry.
"We were fortunate to work with Hunters at a pivotal moment on their journey: entering a phase of meaningful growth while refocusing their effort and message on building a modern, concise, and exceptionally productive SOC platform. Our mutual work focused on helping them give form to their message and empower their team in amplifying it."
Guy Hayat Haviv Partner and Design Director, Manyone

Related

Client: Hunters
Topics: Branding and Communication, Technology
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