The nimble giant of commodities trading
- Anders Nørbæk Rasmussen
- Brand Experience Director
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A narrative and brand positioning change, augmented by a fresh visual identity. Purposeful brand building with Danske Commodities as they grow into a leading global trading company – like no other.
A collaboration like no other
Danske Commodities (DC) is an international energy trading and services company. They specialise in unlocking the potential of energy and making renewable energy more competitive. Based on revenue, DC is among Denmark's ten largest companies.
Having experienced substantial growth since their founding in 2004, they came to Manyone after being acquired by energy major Equinor and having developed their 2025 strategy, which will see them push heavily on global growth – especially in the renewable energies market.
Onboard as their preferred strategic partner, we collectively launched a major series of initiatives. Among them were updating DC's strategic narrative, identifying and developing a future brand position, and designing the communication concept in line with their new brand narrative. We also updated DC's messaging hierarchy and designed a transformative CVI across their touch points.
The new brand position of Danske Commodities sees them break with the trading sector's typical focus on individualism and instead shed light on the diversity and collaborative approach that has become characteristic of the company. It also underscores the commercial strength and benefit of being part of global industry leader Equinor.
The result is a manifestation of Danske Commodities' human, vibrant, and highly competitive collective. It emphasizes DC's culture of action.
The result manifests the human and vibrant side of Danske Commodities, emphasizing the competitive collective in stories on the diverse skills and culture of action.
“Manyone’s form of collaboration is very organic and at eye-level, which ensured an open and honest process, enabling us to very quickly get to the crux of things. The re-brand really felt like a co-creation, and they struck a perfect balance between challenging us and adhering to our wishes.”
“The updated brand complements our position as a market leader and is much more in line with the values of a global company. We have received very positive feedback from our international partners as well as our employees, to whom the messaging really rings true.”
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