Date: May 2021
Topics: Awards, Press
Brewing beer to reduce poverty. The winning recipe for a Fast Company World Changing Idea Award.
- Leonardo Massarelli
- Chief Creative Officer, Manyone Americas
- Send an email
The Roots project – a collaboration between Ambev and Manyone's São Paulo and New York offices to develop local beer producers in rural Brazil – wins a World Changing Idea Award.
The project centred around the development of a new business model for local beer brands in rural Brazil. By creating a framework for cooperation between Ambev and local farmers, new beer brands were developed using locally sourced ingredients to brew new beers and these were packaged with unique cultural styles. The succes of the approach translated into new jobs and an increased sense of local pride.
In a nutshell, the project reduced poverty by brewing more beers, and for that it has been won the 2021 Fast Company World Changing Idea Award for LATAM.
The award honours the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation to solve health and climate crises, social injustice, or economic inequality.
Discover a more detailed project description by going here.
Manyone acquires Spry – a technology agency with a global outlook
In a move to ensure Manyone’s ambitious client offerings by intertwining strategy, design, and technology, Spry partners Johanne Floris and Gert Fabricius, together with the rest of the team, join the global strategy-design hybrid in Copenhagen.
Manyone acquires Bespoke – pioneers in futures design
As part of our efforts to expand our early phase value, Bespoke’s internationally recognised futures design team is joining Manyone. This acquisition will strengthen our ability and capacity to work as the preferred strategic design partner to clients.
Michael Sylva joins Manyone as Group CFO and Global Partner
We're happy to announce that Michael Sylva has joined Manyone as Group CFO and Global Partner. Sylva comes with a wealth of experience from the global design and strategy industry, his most recent position being a four year tenure as CFO/COO at Designit.
Manyone acquires Studio VUES – an outstanding design driven innovation team.
Manyone has bought a controlling stake in the Norwegian design driven innovation team, Studio Vues. With this acquisition, we’re incorporating our 11th global office, and we’re now present in all three Scandinavian capitals.