Topics: Products & Services, Strategy & Innovation, Mobility

Staying ahead in the mobility curve

Jens Martin Skibsted
  • Jens Martin Skibsted
  • Global Partner, VP Foresight & Mobility

With the accelerating advent of emerging transformative technologies, new approaches and concepts of mobility are developing.

But, the essence of this development is that the central concept of moving from A to B will evolve into solutions and experiences that connect the needs of humanity with those of the planet.

On this page, we share thoughts and insights that allow you to imagine how mobility can drive a better future. We offer an idealised approach to developing solutions and new business ideas that will shape and connect an increasingly complex industry – but an industry, which is nonetheless abundant with opportunity.

5 principles for mobility design

Reduce

The future of mobility must reduce emissions and bring them closer to zero.
By necessity, emissions have to reach zero and naturally, the electrification of all transport is key. When the demands for holistic sustainability solutions increase exponentially, products and services have to be designed as the preferred choice over less sustainable options.

Adjust

The future of mobility adjusts to give users reliable and flexible choices when they need them.
Citizens across the world are gravitating towards conveniently available mobility solutions. We cannot always expect users to choose what is best for the planet when faced with choosing between the greater good and their own individual needs. To approach the ideal of mobility, these choices have to coincide. The future must be shaped by solutions that provide the collective better impact of shared transport while also providing the flexibility and freedom as that of private personal transport.

Join

The future of mobility joins services with a view to improve every touchpoint.
It connects to maximise the potential for both systemic and incremental improvement. At all touchpoints, every type of cargo, across silos and means of transportation, must connect to optimise a city’s throughput. From the user experience to the learning of transportation patterns, there is an ongoing opportunity to improve services delivered, the efficiency of energy consumption and availability for the user. Therefore, connecting services will also be key for the Mobility-as-a-Service market, as we work towards the ideal future for mobility.

Include

The future of mobility includes everyone.
Making mobility more accessible is not only a question of convenience but also a question of demography and personal capability. As we design solutions for everyone, the definition of everyone must be held to the highest standard by creating solutions that always consider the user’s instinctive and physical potential and restrictions.

Attract

The future of mobility attracts to be the preferred choice of the user.
Designing for a better more sustainable future is fruitless if we do not ensure that the best options for the planet and society are also the most desirable ones. As we design, we should strive to build solutions that reflect people’s preferences and desires by simply being nice. Designing evidently better choices that go beyond distinctions between private or public because they deliver attractive tangible or intangible value to any user.
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Our work in mobility

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