Topics: Strategy & Innovation, Leadership & Change, Mobility
Helping the aviation industry soar to new heights
- Guido Woska
- Executive Partner, Head of Manyone Germany, UK & Spain
- Send an email
As the aviation industry recovers from the global pandemic, opportunities are plenty to transform and distinguish brands. Read how Manyone is helping the industry harness strategic creativity to improve experiences, sustainability, and efficiency.
The aviation industry is at a crossroads
The sudden global decrease in passenger demand caused by COVID-19 affected not only the industry’s profitability, but also the opportunity to invest in innovation.
As global aviation travel dropped, a large portion of the labour force was let go, and today airlines and airports are still re-growing their capabilities to manage the change.
Facing a heavily increasing passenger demand, they are under growing pressure to operate their complex logistical support systems that allow the industry to run efficiently.
On top of this, airlines are facing burgeoning expectations from society and customers alike to become more sustainable. An expectation that will only increase over time.
Society expects the aviation industry to become more sustainable
Seizing the opportunities
As the industry recovers there are plenty of opportunities to transform and distinguish brands and business models through strategic initiatives, focusing on key areas such as passenger experiences, sustainability, operational efficiency and product and business model innovation.
Below, we've spotlighted how we’re working with some of the world’s leading, future-facing airlines to allow them to define the future of the aviation industry, one initiative at a time.
LSG Group is the quality and technology leader in airline catering and related markets.
With our support, they're building an in-house innovation unit and programme – called NEXT! – that enables employees to spot, prototype, and bring innovation opportunities to market, creating added value for LSG Group and their customer base.
Our partnership includes new ways of working, idea-to-market processes, workshop formats and facilitations, as well as the programme branding.
UX and UI at its finest
As a strategic UX/UI partner for Lufthansa Cargo, our work is centred on two aspects. Firstly, we’re improving the UX & UI across the entire digital sales journey for the B2B cargo airlines. At every digital touchpoint, we’re ensuring that the digital sales experience is seamless, fast, and transparent, allowing freight forwarders and brokers to ship cargo easily and efficiently to any destination
Secondly, we’re helping bring customer-centric thinking to the forefront across the organisation. Doing this, we’re looking into all of their operations and ways of working to ensure that customer-centric thinking is an essential part of decision-making across the company.
As the aviation industry, as a whole, struggles with staffing problems, we’re helping Austrian Airlines stand out as the choice company for airline talent.
In close collaboration with Austrian’s HR Unit, we’re redesigning their employer branding and employee experience from the ground up.
Focused on the entire employee journey – from recruitment and onboarding to retention – we’re rethinking the employee experience from branding and a new tone-of-voice all the way to HR tools and ways of working that ensure that Austrian Airlines secures tomorrow’s and retains today’s top talent.
Feel the value
For Eurowings, Lufthansa Group’s value airline specialising in direct flights within Europe, we have worked on a strategy to better engage with their top customers and ensure they feel even more valued.
Being part of the Lufthansa group, Eurowings’ top-tier customers earn loyalty through the larger group’s Miles & More programme, and as such, we were asked by Eurowings to help them create a concept to engage and reward these customers beyond the transactional loyalty programme – bringing them closer to the company, feeling more appreciated and understood.
European low-cost carrier
Employee empowered transformation
With one of the largest low-cost airlines in Europe, we are undertaking a large-scale transformation programme to make the organisation more customer-centric, efficient, and innovative.
We’re making this possible by bringing employees closer to the mission and ambition of the airline and guiding them in taking control of the innovation and transformation process – across all departments.
At all levels throughout the organisation, we’re creating employee engagement and helping to implement new ways of working that allow observations and ideas from any employee, from the cockpits to stations, from maintenance to administration, to become part of the airline's operations and offerings.
"We believe that the industry has never seen a better time for innovation and change than right now. Looking forward, there are plenty of opportunities for aviation brands to think differently and to become more efficient. As the whole industry rebounds from the pandemic, the forward-thinking players, those who prioritise innovation and change, will ultimately be the ones defining the industry for years to come."
Guido Woska, Executive Partner
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