A refreshed design for an iconic bottle

Redesigning one of America’s greatest icons through an integrated process adding even more value to the brand.

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'King of Beers since 1876', Budweiser is one of America’s most iconic brands and a true leader of the U. S. beer industry. A beverage brand committed through its history to brew great-tasting and high-quality beers.

We were asked by Budweiser to help them with a key business choice - to update their their bottle design, the key point of interaction with their consumers and the main repression of their values and identity. A great challenge , far more complex than simply creating a package for a new brand.

Any new symbol must be cautiously elaborated by an experienced specialists team. With that in mind, we applied 3 of our greatest skills to it: Research, product and visual design.

Enter the new beer bottle design

Through an immersive, integrated and concise process, we were able to create a solution that suited the challenge. Without a doubt, redesigning a great American icon, recognised all across the world is of great pride for an innovation and design consultancy with a Brazilian soul. After broad case research, we understood that we would need to explore graphic resources that highlighted Budweiser’s essential characteristics, authenticity and quality.

The improvements to the beer bottle design were the introduction of a new label, with a bolder and more modern approach that kept the traditional Anheuser Busch stamp embossed on the label and in the bottle cap.

When integrated, these elements result in a more potent visual that adds even more value to the product and the brand.