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Changing the pricy perception of sustainable packaging
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- Levi Girardi
- Partner, Head of Manyone Americas
- Send an email
Some consumers believe that they have to pay a premium for sustainably packaged products. Natura &Co, a global personal care and cosmetics company, challenged this perception to show consumers that sustainability and affordability could go hand in hand.
75%
Less plastic than conventional packaging
Manyone SAO and Natura &Co collaborated on developing a new product, Natura SOU.
The key ambition was developing a sustainably packaged personal care product in the intermediate price range. This entailed the design of the new product line based on end-to-end sustainability principles and consumers expectations.
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50%
Less CO2 emitted
we worked with Natura &Co to redesign the product, logistics, business models, and the services that would relate to Natura SOU. This resulted in 70% less plastic used across its entire life cycle of the compared to conventional packaging in the industry.
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The process and the design of the product line also triggered a change in the entire corporation, redefining the way cosmetic packaging design is approached at Natura &Co and it is now a key reference for sustainable initiatives in the company.
Following the release of the Natura SOU line, the value of Natura &Co’s shares increased by 5% and the product has received several design awards including an IF Design award.
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