Changing the pricy perception of sustainable packaging
- Levi Girardi
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Some consumers believe that they have to pay a premium for sustainably packaged products. Natura &Co, a global personal care and cosmetics company, challenged this perception to show consumers that sustainability and affordability could go hand in hand.
Less plastic than conventional packaging
Manyone SAO and Natura &Co collaborated on developing a new product, Natura SOU.
The key ambition was developing a sustainably packaged personal care product in the intermediate price range. This entailed the design of the new product line based on end-to-end sustainability principles and consumers expectations.
Less CO2 emitted
we worked with Natura &Co to redesign the product, logistics, business models, and the services that would relate to Natura SOU. This resulted in 70% less plastic used across its entire life cycle of the compared to conventional packaging in the industry.
The process and the design of the product line also triggered a change in the entire corporation, redefining the way cosmetic packaging design is approached at Natura &Co and it is now a key reference for sustainable initiatives in the company.
Turning cultural behaviour into opportunities
Combining a global mindset with local knowledge, we created a strategic framework for new, regional beer brands for Ambev across Brazil. The Roots project is a case study in how to accelerate new businesses inside big corporations.