From stand back to stand out
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- David Keller
- Global Managing Partner, Tel Aviv
- Send an email
Tasked to reshape the design of the classic home internet router, we helped Bezeq with the design of the “BE”. A state of the art home router with a unique warm and homely design.
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Our design eliminated external antennas, dramatically simplified the interface and its usability while also keeping production costs competitive.
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The visual codes used, were inspired by regional specific cultural traits. These, have since, become pillars of the brand's corporate visual identity.
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Process
Challenges such as heat dissipation were viewed as opportunities, allowing us to deliver an integrated solution that spoke to the overall design experience of the product.
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"Like a minimalist, digital statue, the Be fiber router blends into the living space and attracts attention."
Winner of the reddot design award
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