From stand back to stand out
- David Keller
- Global Managing Partner, Tel Aviv
- Send an email
Tasked to reshape the design of the classic home internet router, we helped Bezeq with the design of the “BE”. A state of the art home router with a unique warm and homely design.
Our design eliminated external antennas, dramatically simplified the interface and its usability while also keeping production costs competitive.
The visual codes used, were inspired by regional specific cultural traits. These, have since, become pillars of the brand's corporate visual identity.
Challenges such as heat dissipation were viewed as opportunities, allowing us to deliver an integrated solution that spoke to the overall design experience of the product.
"Like a minimalist, digital statue, the Be fiber router blends into the living space and attracts attention."
Winner of the reddot design award
The Minimax is a handheld interactive projector with spatial and object tracking capabilities. It is designed to explore and showcase the collaborative business potential of open-source hardware.