Manyone acquires Mano to bring marketing orchestration into the world of strategic design
Date:
May 2024
Topics:
Team, Press
- David Fellah
- Co-CEO, Founder
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This move shows Manyone's commitment to accelerate the end-to-end impact of its services through a deep integration of strategy, brand and marketing.
By acquiring the marketing agency Mano, Manyone becomes the first strategy-design consultancy to embed marketing orchestration deeply into its offerings.
Based in Copenhagen, Mano serves an impressive roster of global brands including Coach, Coca-Cola, P&G, Uber, Pandora Jewelry, and Ikea. Their expertise lies in ensuring that big ideas translate into relevant and engaging consumer experiences through comprehensive go-to-market orchestration.
Thor Otar and Jakob Stigler, Mano with David Fellah from Manyone
"We started Mano because we wanted to serve the most ambitious brand builders with solutions that help them realise their brand ambitions and boost the total impact of their marketing projects. By joining Manyone, we bring together the world of marketing orchestration and strategic design, enabling us to fully deliver on that vision with new scale and execution."
Mano has not only planned and rolled out many brand-defining moments, including Super Bowls and Olympic campaigns, but they have also crafted the activation of some of the most iconic viral campaigns, such as the 'Epic Split' for Volvo Trucks.
Because of their one-of-a-kind orchestration approach, they have a proven model for getting global organisations to work more integrated across agencies, markets, and internal divisions, fully leveraging the potential of their marketing initiatives.
"It's a no-brainer. Exceptional design experiences require seamless integration with marketing to truly transform hearts and minds, both inside and outside the company. Mano brings unrivalled experience in orchestrating global marketing projects and brand transformations. And with Mano onboard we can now help our clients integrate marketing thinking deep into their innovation and design processes at a very early stage to launch with much higher impact."
The acquisition of Mano marks a significant milestone for Manyone, further solidifying its position as a leader in design and marketing integration. Together, Manyone and Mano are poised to revolutionise the way brands conceptualise, execute, and deliver impactful marketing campaigns worldwide.
Mano is Manyone's fourth acquisition since 2022. It is the tenth acquisition since Manyone launched in 2019.
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