A flexible foundation to expand into new business areas
EWII, a Danish utility provider, partnered with Manyone to reshape its business through scalable platforms and customer-centric services. They faced the dual challenge of maintaining monopoly-driven services, water and heat, while competing in highly saturated markets for electricity and broadband.
Collaborating with Manyone and technical partner Immeo, EWII sought to reimagine its business model by expanding its core offerings and creating a scalable digital platform. Together, we built a flexible foundation to support their current offerings and expand into new service models, supporting long-term growth.
Modernizing for scalability and growth
EWII’s water and heat services operated under strict non-profit regulations, while its electricity and broadband services – key drivers of profit–faced intense market competition. EWII envisioned leveraging their broad client base to expand its business model. They needed a scalable platform to unify water, heat, electricity, and broadband offerings while creating space for future services. This required a dual focus on rethinking their strategy – on a technical, user, and business level while creating the infrastructure to accommodate future growth.
Building a foundation for scalable innovation
We conducted in-depth customer interviews to better understand user expectations. These insights informed a new three-layered strategy: attract visitors with improved marketing platforms, empower users through self-service portals, and engage potential customers with value-driven offerings.
We developed a scalable platform integrating EWII’s services at both communication and self-service levels. From monitoring utilities to exploring IoT products, the new system ensures flexibility to prototype, test, and launch services. The solution combines updated architecture, a new visual identity, and customer-focused portals tailored to both consumer and B2B audiences. Ongoing user testing ensured optimized flows and usability.
A future-ready digital ecosystem
The new platform seamlessly integrates existing and future services, creating a scalable foundation for innovation. EWII launched new offerings, including EV charging services and enhanced self-service portals for residential and business users. The scalable architecture and strategic core provides EWII with the agility to grow and adapt, positioning the brand for sustainable business expansion into competitive markets.
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