Business innovation

Choose where to play and how to win

Find the opportunities that matter and turn them into new business, services, and growth.

We help leaders make sharper choices about where to compete, what to build, and how to translate strategic ambition into real market value.

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Our business innovation expertise
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Business innovation is where strategy becomes a new source of value

We help organizations identify and shape new growth opportunities – in existing markets, new categories, emerging technologies, and changing customer expectations.

Our work combines insight, strategy, CX direction, AI opportunity framing, business design, and transformation planning. The result is a clear path from opportunity to concept, from concept to business case, and from business case to action.

When to bring us in

When growth depends on new choices
You need to decide where to play next and which opportunities deserve time, investment, and leadership attention.

When customer expectations are shifting
We help define the strategic CX direction needed to stay relevant, useful, and competitive.

When innovation is not moving into action
We turn ideas, insights, and priorities into concepts, business cases, and transformation roadmaps.

Selected clients

Reimagining long-term relevance

Star Alliance worked with Manyone to strengthen its value proposition and create a strategic framework for long-term relevance in a changing aviation landscape.

Defining a new productivity role

Solar partnered with Manyone to sharpen its strategic priorities and develop SmartKit, a digital service designed to help customers in construction and building operations work more efficiently.

Creating clarity for strategic decisions

Jyske Bank worked with Manyone to understand shifting customer expectations, market pressures, and future opportunities, turning insight into a clearer direction for the business.

Forward-thinking solutions

VELUX, the world's leading provider of roof windows, brought Manyone on board to identify new avenues for radical innovation.

Our business innovation expertise

What we offer

We connect market opportunity, customer value, business strategy, and practical activation. From early opportunity framing to new services, ventures, and transformation paths, we help teams choose, shape, and move.

Growth strategy & opportunity framing

Identify where new value can emerge. We help leaders explore markets, customer needs, technologies, and business constraints to define the opportunities worth pursuing.

Expertise includes:

Growth opportunity mapping
Market and category analysis
Strategic prioritization
Future growth territories
Innovation themes
Business model exploration

Business design & value propositions

Turn opportunity into a proposition people understand and the business can support. We shape concepts, offers, and models that connect customer value with commercial relevance.

Expertise includes:

Value proposition design
New service and venture concepts
Business model design
Proposition testing
Concept development
Commercial and operational framing

Strategic CX direction

Define the experience strategy that supports the business strategy. We help organizations understand how customer expectations are changing and where experience can create advantage.

Expertise includes:

CX strategy
Journey-led opportunity mapping
Experience principles
Customer value drivers
Service and channel strategy
Future experience direction

AI strategy & business prioritization

Make AI useful for the business, not just interesting in theory. We help frame where AI can create value, which initiatives to prioritize, and what needs to change to make them work.

Expertise includes:

AI strategy development
AI opportunity framing
Use-case prioritization
Value and feasibility assessment
Responsible AI considerations
Leadership alignment

Transformation direction

Set the course for business change. We help translate strategic priorities into transformation themes, action plans, and the organizational choices needed to move forward.

Expertise includes: