Helping Jabra become an experience-driven brand

With a legacy of excellence in audio and collaboration technology, Jabra faced the challenge of staying relevant in an ecosystem driven by seamless user experiences.

As user expectations shift to demand simple, integrated experiences across hardware and software, Jabra recognized the need for internal transformation.

This required not only rethinking product development but also adapting their organizational mindset and processes to focus on rapid, user-centered innovation.

Since 2020, we have partnered with Jabra to define a new strategic vision centered around user needs and experience-first design.

Our partnership involved expanding Jabra's software team, developing a structured playbook to streamline innovation, and establishing a research repository to centralize and democratize user insights.

Through iterative design and strategic experiments, we guided Jabra in aligning product development with clear user and ecosystem goals, driving measurable change throughout the company.

Together, we created a dynamic digital ecosystem informed by user insights and supported by a scalable analytics framework.

This transformation enables Jabra to deliver value faster, improve decision-making through accessible research, and enhance product relevance.

The collaboration has positioned Jabra as a category-defining brand equipped with the tools and culture needed to anticipate and exceed user expectations across all touchpoints.