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Exploring spatial computing with Magic Leap

A visualization of a person wearing a VR headset, playing and exploring different virtual worlds in her bedroom

Client: Magic Leap

Industries

Redefining user experiences across sectors

We are immersed in a new computing revolution that is changing how we interact with every aspect of our digital lives, from entertainment to healthcare.

We partnered with Magic Leap to explore spatial computing’s potential to redefine user experiences across any sector through extended reality (XR).

A woman wearing a VR headset exploring different virtual environments and objects in her living room

Challenge

Identifying transformative use cases

The challenge was exploring and demonstrating how XR could add value to enterprise and consumer markets.

We worked closely with Magic Leap to develop use cases demonstrating how extended realities can empower people and businesses while creating human-centric experiences that amplify our ability to connect, imagine, and create.

A couple of architects are working while wearing VR headsets

Approach

Crafting future-forward strategies

Through our strategic design approach, we could envision new products, services, and CX strategies for Magic Leap that could be applied for product or market expansions and redefine and improve CX for all actors. The possibilities are endless.

A person is watching a movie through a VR headset

Outcome

A vision for new products, services, and strategies

We created user and market insights that redefine how our digital and physical worlds will coexist in this new mixed reality.

By applying XR solutions, we discovered numerous engaging experiences across sectors, enhancing the co-existence of digital and physical realities for businesses and consumers.

Different people in a large room looking at a new car design through VR headsets
A medical setting with doctors looking at a 3D brain through VR headsets

Want to know more?

Looking for more details about this case? Or maybe you have a similar challenge? Just reach out, and we'll be happy to answer any questions you might have. We're here to help.

Silas Warren

Silas Warren

Partner, Creative Director

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