Building a market-ready brand with Perosphere Technologies

Perosphere Technologies was preparing to launch their new device, the novel Coagulometer. The device tests blood clotting without biological or chemical reagents, offering HCPs insight into their patient’s state of coagulation to better inform medical decisions.

The potential is revolutionary: Implementing it as a standard in emergency rooms can save both lives and money in the long run. The challenge was transforming this technical innovation into a coherent narrative, effectively communicating the device’s potential.

In collaboration with Perosphere, we transformed their technology-driven narrative into a brand experience, with key experience drivers focusing on clarity, confidence, and comfort. We developed a clear visual identity, a robust and market-facing appearance across all digital and physical touchpoints. Together, we built the strategy foundation and refined communication around the technology to deliver a brand platform on which the business could grow.

Our approach ensured every touchpoint—from packaging to sales materials—reflected a coherent and trustworthy brand, making the technology approachable and impactful.

The result was a robust brand platform that enabled Perosphere to communicate their technology’s value effectively. The redefined messaging and polished visual identity not only positioned the PoC Coagulometer as a life-saving innovation, but also laid the groundwork for Perosphere’s future growth.