A branded showroom for VELFAC and KRONE

With a challenging, highly competitive market and an old showroom that didn’t fully express their brands, VELFAC and KRONE – both owned by DOVISTA, Northern Europe's largest manufacturer of facade windows and doors – needed a fresh approach to engage their audience. The goal was to create a space that communicated the distinct visions of both brands while also enhancing their market presence and engaging customers more effectively.

Manyone developed a multipurpose showroom concept that pushed the boundaries of spatial storytelling. We created a bespoke design that positioned windows as more than functional elements, using light and transparency to transform them into integral design features. We delivered 3D spatial explorations, photorealistic visuals, and detailed specifications to ensure the space would communicate each brand’s identity while fostering creative dialogue in shared areas.

The new showroom forms a key part of VELFAC and KRONE's brand activation strategy, translating their positioning into an immersive physical experience. The space helps strengthen their market positions by engaging customers meaningfully, offering a space that feels tactile, welcoming, and distinctively reflective of the two brands.