A bold, sustainable brand for S•HUB

S•HUB is a leading non-profit business knowledge network and community for sustainable business in Norway with over 120 member organizations across sectors. Their visual language lacked the energy and versatility needed to represent its dynamic ecosystem. It was far from aligned with the company's strategy, creating an obstacle to effective communication and engagement in sustainability-focused initiatives. They needed a well-functioning toolbox for increased visibility and coherent communication.

We devised a cohesive and flexible visual identity, introducing a bold color palette and engaging animations that echo S•HUB’s commitment to diversity and progress. 

Diversity is essential to the business ecosystem; different stakeholders contribute unique viewpoints, expertise and resources to collectively enhance the sustainability efforts in Norway's business landscape. This was symbolized by a vibrant color palette featuring a broad spectrum of shades. We established brand guidelines, allowing S•HUB to amplify or tone down the brand’s presence to suit various contexts – all while ensuring consistent, impactful communication.

The refreshed visual identity amplifies S•HUB's vital role as a catalyst for progress and change. It embodies diversity, vibrancy, and dynamism – mirroring the very essence of an effective ecosystem, and fit for an organization hosting numerous events, summits, and sub-network meetings for inspiration, learning, and creating connections. The vibrant and adaptable brand strengthens S•HUB's visibility and positions it as a catalyst for sustainable progress.