Transform with design-driven change management
Standing still is not an option for businesses and organizations facing change. You risk falling behind, losing market share, and becoming obsolete by failing to adapt.
From burnout to breakthrough
Change is essential for survival and growth. However, many organizations suffer from change fatigue, where constant shifts and unclear directives lead to employee burnout and resistance. The key to overcoming this is not more change but better-designed change.
Design-driven change reduces risks, boosts resilience
Just as you would only launch a product with careful design, why would you risk this for your business transformation? The design-driven change ensures intentional and effective outcomes by engaging all levels of your organization. This approach reduces risk and resistance while encouraging collective creativity and resilience.
For a transformation to succeed, make it desirable, understandable, and tangible.
Our approach
As strategic designers, we know how to create demand, transforming a push into a pull. We apply these same methods and principles to organizational transformations, driving demand for change by making it desirable, understandable, and tangible.
We are not change managers, but we make change happen. We understand people and their importance in this process. Strategy activation depends on making changes appealing and meaningful throughout an organization.
Intertwining design and change management, we focus on shifting perceptions, behaviors, and interactions to achieve successful and lasting change.
We're here to help you with
- Change readiness assessment
- Change awareness building
- Communication programs
- Prototyping change
- Designing and driving transformation programs
- Implementing new ways of working
- Capability building
We have created such a big pull from the organization that we almost can't keep up with the demand. Now, it's our turn to deliver on our promises.
Program Director
World-leading consumer brandDesign for lasting change
The LSG Group
Fostering internal innovation and capabilities
With our support, Lufthansa Service Group is building an in-house innovation unit and program called NEXT!, enabling employees to identify, prototype, and bring innovation opportunities to the market. This initiative will create significant added value for the LSG Group and their customer base, enhancing their competitive edge and customer satisfaction.
Our partnership includes new working methods, idea-to-market processes, workshop formats and facilitations, and program branding.
World-leading consumer brand
Bringing new technologies into the world of play
Introducing and incorporating new technologies into core business, design, manufacturing, and product development processes to drive growth and innovation.
We used our approach to explore and define the journey of integrating these groundbreaking technologies into the innovation processes and the manufacturing lines. All while keeping the core vision and value of the company intact.
Vueling
Employee-empowered transformation at all levels
With Vueling, one of Europe's leading low-cost carriers, we undertook a large-scale transformation program to make the organization more customer-centric, efficient, and innovative.
This was made possible by bringing employees closer to the airline's mission and ambition and guiding them to take control of the innovation and transformation at all levels throughout the organization. This created employee engagement and helped to implement new ways of working in the process.
The four core change management challenges we solve
01
Shifting technology adoption from management push to employee pull
Through design-driven change, we enable organizations to understand better the value and opportunities of new technologies and how to integrate them into processes and teams intentionally.
Understand why employees are reluctant to adopt new technologies
Develop a clear position and purpose for the technology in the organization
Empower employees to co-design new ways of working and use cases
Build awareness, desire, and ability to work with new technologies.
02
Scaling change through experimentation and iterative execution
Accelerate organizational change by prototyping and testing the structures and culture you aim to grow while actively building new parts of your business or organization.
Design and drive transformation programs
Prototype and test new organizational structures, teams, and processes
Make change tangible and desirable through design experiments
Scale strategic initiatives from pilot projects to fully operational departments.
The artefact explains our strategy, gives us a tool to get into future-back mode, and is a sandbox which allows us to test new ideas and business models.
Senior Manager
Aker Solutions
03
Strengthen strategic engagement with capability building and employee involvement
Transforming culture, fostering new abilities, and engaging employees hinges on deep understanding and active involvement. By employing people-centric design processes, we can create long-lasting organizational changes firmly rooted in the employees' experiences and perspectives.
Mobilise, engage, and get employee contributions for strategic initiatives
Deliver while simultaneously developing employees through train-the-trainer
Develop and design training programs and masterclasses
Foster and strengthen an innovation mindset and culture throughout the organization.
50%
of the workforce contributed to a new strategic transformation program at the airline Vueling, designed and driven by Manyone.
Meet an expert
Marie Kathrine Jensen is a Strategic Design Director and Partner at Manyone with a UX and service design background. She works at the intersection of business transformation, design, and strategy, guiding global companies towards lasting change.
04
Activate strategy by designing tangible change initiatives and communication
Bring strategies to life by intentionally designing and developing the journey, from the change strategy to rolling out the initiatives. Facilitate the adoption and implementation at all levels of the organization.
Translate strategy into actionable change strategy and initiatives
Engage and involve all levels of the organization in strategy execution
Design communication frameworks and key messaging based on insights
Operationalise change and create governance structures.
83%
of the involved department at Jyske Bank, one of the largest banks in the Nordics, rated “highly driven” by the transformation program we helped create and run.
Client results
Jabra
Establishing an experience-oriented culture, accelerating delivery speed
- Transformation
- UX/UI design
- Comms and tech
Vestas
Engaging a diverse workforce through transformation
- Transformation
- Energy and industrial
Jyske Bank
Creating a tailored training and design initiative
- Business innovation
- Transformation
- Financial services
Aker Solutions
Accelerating business development with Futures Design
- Strategic foresight
- Transformation
- Energy and industrial
Ruter
Co-creating the future of Oslo's public transportation
- Strategic foresight
- Transformation
- Transportation
Related insights
Soaring higher: The future of aviation
The aviation industry is at a pivotal moment, balancing challenges with opportunities to redefine its future. Shifting passenger needs, technological advances, and sustainability imperatives are driving rapid evolution and innovation.
- Customer experience (CX)
- Transformation
- Transportation