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A brand touch-up for a bold, vibrant, and sustainable future

Alexandra Schou

Held back by an outdated visual identity, S•HUB embarked on a brand journey with Manyone to establish a fresh, dynamic identity with the strength to empower growth and positive change for businesses, stakeholders, and the future.

Photo by Alex Asensi (S•HUB)

From outdated to dynamic

S•HUB is a leading non-profit business knowledge network and community for sustainable business in Norway with more than 120 member organisations across many different sectors. Their visual language largely evoked associations such as outdated, not lean or dynamic, and lack of inspiration. In other words, it was far from aligned with the company's strategy, falling short of mirroring their aspirations and throwing a spanner in the works of achieving objectives and maintaining a significant influence on a sustainable business horizon.
Photo by Thought Leader Global Media (S•HUB)

A toolbox for efficiency and visibility

S•HUB needed a well-functioning toolbox for establishing a consistent visual dialogue for increased visibility and effective handling of daily and coherent communication. Furthermore, it needed to include opportunities to modify visual volume controls for the ability to push the sliders on their identity mixing board up for that vital attention around activities and arrangements.

Diversity at the core

The NPO's success is measured in their stakeholder's progress and realisation of goals. As a business ecosystem, diversity is key in terms of the inclusion of different stakeholders, such as organisations, public entities, academic institutions, and other NGOs. Each contributes unique viewpoints, expertise and resources to collectively enhance the sustainability efforts in Norway's business landscape.
To symbolise diversity, we drew inspiration from the multitude of colours that (for the most part) were previously used only in the company logo. A vibrant palette featuring a broad spectrum of shades creates full backgrounds, generates variety, and establishes dynamic contrasts.
Photo by Alex Asensi (S•HUB)

An ecosystem beacon embracing change

The result is a visual identity that speaks volumes about S•HUB's commitment to sustainability. It amplifies their vital role as a catalyst for change and progress. It boldly stands as a beacon of inspiration for all stakeholders, embodying diversity, vibrancy, and dynamism – mirroring the very essence of an effective ecosystem.
Simple animations, complemented by dynamic elements, amplify a vibrant presence and create an eye-stopping effect to capture people's interest in an already saturated market. Purposeful for an organisation hosting numerous events, summits, and sub-network meetings for inspiration, learning, and creating connections.
"It was an absolute pleasure working with the talented team at Manyone. They were friendly, pragmatic, and flexible, and they were all ears for our needs and feedback. In a short amount of time, they created a new visual identity that resonates perfectly with our roots and our aspirations for the future. We are super proud of the result."
Katrine Sundbye Managing Director, S•HUB

Deliverables

As strategy and design partner to S•HUB, Manyone delivered the following in this project:

  • Category insights

  • Visual analysis

  • Brand narrative

  • Visual identity concept

  • Brand guidelines

  • Workshop facilitation

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Client: S-HUB
Topics: Branding and Communication
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