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Bringing a billion-dollar opportunity to life

Jesper Bech Hansen

The Point-of-Care (PoC) Coagulometer by Perosphere Technologies is a breakthrough and industry-defining medical device within emergency care. Together with Perosphere Technologies we helped transform their innovative technology into a compelling story.

Perosphere Technologies is preparing to launch their revolutionary new device and its potential to Health Care Professionals (HCPs).
We supported them in building the strategy foundation and refining communication around the technology to deliver a brand platform on which the business could grow.

Creating a clean and coherent brand experience

Working with Perosphere Technologies, we transformed their technology driven narrative, into a brand experience with a clear visual identity, key experience drivers, and a robust and market-facing appearance across all digital and physical touchpoints.
Key experience drivers

- Sense of Clarity
- Sense of Confidence
- Sense of Comfort

From best guesses to informed decisions

Perosphere has developed a novel point-of-care Coagulometer that can serve an unmet need in the market.
Compared to other technologies, this technology uses no biological or chemical reagents, enabling its universal clotting time assay.
Their PoC Coagulometer is a unique device that can give HCPs a global view into their patient’s state of coagulation, to better inform their medical decisions.
Implementing it as a standard in emergency rooms for patients with DOAC bleeds, trauma, or emergency surgery can save both lives and money in the long run.

Working with Manyone transformed what we thought we needed, and what was possible in terms of our brand.

Their creative strategic approach helped us improve our messaging, pitch, and the overall impression of who we are and what we do. They weren’t just your regular agency, but much more a strategic partner who sees the blind spots we might’ve missed and continuously looks for ways to improve our brand.

– Daryl Mootoo, Executive Vice President, Strategy & Operations
Deliverables
Brand Platform
Visual Identity
Web Estate
Packaging Design
Naming strategy
Sales Presentation framework
Event material

Related cases

Client: Perosphere Technologies
Topics: Branding and Communication, Health, Medtech
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