Core to the task was to ensure that the distinct and purpose-driven brand stayed inherently Nordic and true to the Novo Nordisk heritage, that the brand experience was digital by default, and that it resonates with a global audience. Based on three brand experience drivers: Simple, Authentic and Distinct, the key deliverables were a refreshed corporate visual identity and a new digital strategy.
Manyone is working closely with Novo Nordisk in ensuring that changes in the identity will be seamlessly integrated across all touchpoints. Through a vigorous mapping of the company and its many affiliates, we've iterated ideas, processes and designs in close collaboration with Corporate Communication and Novo Nordisk's senior management. In a world of changing demands, emerging technologies and growing connectedness, and with strategic change and adaptability at our core, we've closely aligned with the company's overall strategy to meet these challenges.
The refreshed visual identity will be felt at each touchpoint across the Novo Nordisk brand and its affiliates. The transformative nature of the work, reaching across digital and physical, will touch the entire Novo Nordisk brand and affiliates:
- 30,000,000 people across the globe use Novo Nordisk's diabetes care products
- Their products are sold in 170 countries
- They have affiliate offices in 80 countries
- They conduct clinical trials in 50+ countries
- 43,000+ employees worldwide