Evolving a purpose-driven brand
Novo Nordisk, a global healthcare leader, chose Manyone as the partner to deliver an ambitious refreshed experience for their brand.
Maintaining heritage while adapting
Novo Nordisk was looking to modernize its brand identity after 20 years. The distinct and purpose-driven brand had to stay inherently Nordic and true to its heritage, while resonating with a global audience. It also needed to transition smoothly into a digital-first world without losing its authenticity and core values.
Delivering a clear, cohesive brand experience
We worked closely with Novo Nordisk's Corporate Communication team and the company's senior management on the updated corporate visual identity, ensuring strategic alignment.
Following an elaborate insight and ideation phase involving multiple stakeholders, we decided on three brand experience drivers: Simple, Authentic, and Distinct. Based on these drivers, we refreshed all components of the brand experience, including an updated color palette, logo, font, and more. The new visual identity was paired with an updated digital strategy.
To communicate abstract ideas, we created a concept called ‘iconostrations,’ connecting icons with longer open-ended strokes and lines, creating adaptable visuals for global impact.
A brand ready for what's next
Changes in the corporate visual identity were seamlessly integrated across all touchpoints, including on a completely redesigned novonordisk.com.
In a world of changing demands, emerging technologies, and growing connectedness, Novo Nordisk's refreshed identity and digital strategy reinforce its position as a trusted, forward-thinking global healthcare leader.
Novo Nordisk by the numbers:
72,000
employees worldwide
101
years in business
19th
most valuable company in the world (2024)
From the outset, we decided to look for a consultancy that could deliver on both strategy, design and concept execution at a global scale. With a very strong creative approach, Manyone has shown that they have been the right partner by continuously understanding our needs and delivering a brand experience that is authentic, distinct and true to our brand.
Katrine Rud von Sperling
Corporate VP, Corporate Communication
Novo Nordisk
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