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Co-creating the future of public transport in Oslo

Julie Haugan

On a mission to build the transport system of the future, Ruter partnered with Manyone to bring design-driven innovation into its ecosystem of stakeholders, infrastructure, and investments.

Overview of bus parking with rows of green buses in front of a green forest
Ruter is the public transport administrator in Oslo and the surrounding region, orchestrating half of Norway’s total public transport.

Since 2020, our strategists and designers have been working with Ruter to understand its diverse stakeholder groups and users, shape and adopt an ambitious future-oriented perspective, and co-create tools and solutions to challenges and opportunities within Ruter's complex value chain.

And because of its forward-leaning approach, driven by design and innovation, Ruter is close to making Oslo’s public transport network emission-free — years before the initial target.

Our deliveries

Experience guide for the future of buses

Experience guide for the future of bus depots

First-of-a-kind bus depot in Drøbak (ongoing)

The future of Ruter customer service (ongoing)

The future role of bus drivers

Research for a global report from the International Association of Public Transport

Much of our work has been centred around critical assets and infrastructure, such as bus depots and buses. Using methods from research and design, we’ve mapped the complexity of its interdependent operations and the diversity of its internal and external user groups and their needs.
Combining this with signals of the technical opportunities in the near and far future, we’ve distilled it into functional guides — with the goal of increasing the social, economic, and environmental sustainability of both the process and the output of shaping and acquiring buses and depots.
"Integrating design methodology into our processes has enabled us to better understand different needs, and get specific and aligned on the effects we want to achieve."
Petter Skulbru Project Manager, Ruter
Male wearing hi-vis pointing at paper with wooden blocks in the foreground
Co-creation in action
Key to all our projects with Ruter has been Manyone's ability to proactively conceptualise and visualise, drive the conversation forward, get specific, and test hypotheses through tangible artefacts.
We have also involved 200+ different stakeholders and end users in our processes.
Our work has enabled genuine co-creation and fostered a greater understanding of the ecosystem and everyone’s role across companies, domains, and levels.
Mechanical workshop with heavy equipment, and an open space in the middle for a bus to drive into
Woman sitting by a table, holding a red pen, looking down on a piece of paper with arrows drawn on it and wooden blocks placed on it. Another person's hand is picking up one of the wooden blocks.

Top video credit: Ruter AS / Redink

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Client: Ruter
Topics: Strategy and Innovation, Leadership and Change, Public, Mobility
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