A new employer brand for Austria's flag carrier

Guido Woska

Embarking on a journey with Austrian Airlines to build a compelling employer brand and optimise talent attraction and onboarding.

Weathering the storm

In the wake of a worldwide pandemic and an ever-changing job market with rising expectations from candidates, Austrian Airlines faced the challenge of building a future-ready workforce.
To stay competitive, Austrian Airlines worked with Manyone to reposition its Employee Value Proposition and introduce a state-of-the-art recruitment process.

Insight, co-creation, take-off

The first step was a deep analysis of existing recruiting and onboarding processes. This included interviews, focus groups, workshops and discussions with candidates and employees and an external perspective on HR trends and expectations.
Next, the teams from Manyone and Austrian Airlines came together to create the new employer brand, reflecting Austrian Airlines' culture, values, and future aspirations. A brand revealing the people behind the national airline.

Besides a new Employee Value Proposition, Austrian Airlines now has a beautiful Career Page and a state-of-the-art Talent Attraction process: Candidates can apply effortlessly with a single click while hiring managers benefit from intelligent, automated workflows.

"The strategic cooperation with Manyone is a milestone for Austrian Airlines' employer branding. Together with the team from Manyone, we have created a brand that perfectly embodies our cultural DNA and future ambitions. This partnership shows how visions become tangible results and underlines our commitment to a successful future."

Annette Mann
CEO, Austrian Airlines

Back on course

The new employer brand and talent attraction process is already paying off: Since the end of the pandemic, Austrian Airlines has hired 1,200 new employees in just 18 months.
This equals approximately 20% of their workforce – proving that Austria's flag carrier is once again a highly attractive employer

Manyone's deliverables included:

User journeys
New Employer Value Proposition: "Creating journeys together"
New visual and communication direction
Strategy deck
Brand assets
Career page

"Our partnership with Manyone was a crucial step in developing our employer brand. Manyone has been able to translate our culture and values into an engaging design that not only embodies our company culture and values but also reflects the heartbeat of our team. The collaboration has inspired us and positioned us clearly in the employer market. With the jointly developed concept, we are going into the next few years stronger because it enables us to approach our future talent and existing employees authentically."

Austrian Airlines HR team

Want to know more?

Get in touch if you want to know more about this case, our approach, and other employer branding work we've done.
We would love to chat.
Name *
Company email *
Company name *
Looking for anything in particular? *

Related cases

Client: Austrian Airlines
Topics: Branding and Communication, Aviation
+ -