Accelerating Aker’s business with Futures Design

Aker Solutions aimed to accelerate its entry into renewable consulting but needed a structured way to explore evolving industry trends and shifts in energy. It sought a comprehensive vision and actionable framework to align its expertise with the demands of a greener future. The challenge lay in transforming strategic concepts into a practical, foresight-driven model to guide development.

To build a strong vision and lay the foundation for a successful business venture, we needed a process, methodology, and tools to better understand the changes shaping the future of the business, industry, customers’ expectations – and the world around us. Our Futures Design methodology was at the core of our collaboration, laying the foundation to shift from a reactionary to anticipatory mindset, while enabling co-creation across functions.

Our approach centered on three pillars: analyzing future context, developing a core vision, and creating a tangible artifact. By crafting scenarios around key change drivers, we collaboratively refined business models, products, and services. The tangible artifact provided a visual framework, sparking conversations across Aker’s teams to align around future goals and strategies.

This futures-based vision facilitated the May 2024 launch of Entr, Aker’s consultancy branch. The artifact became a lasting tool, guiding strategy and providing a sandbox to test ideas and innovations. This foresight-led approach has elevated Aker’s positioning across the Nordics, reinforcing its commitment to sustainable transformation and expanding its influence within the renewable consulting industry.