An empowering brand for a cybersecurity leader
Hunters empowers security teams to defend against IT threats through data engineering, security expertise and automation. Manyone partnered with Hunters to reshape their brand identity, positioning them as a leader in cybersecurity. By blending innovation with simplicity, the brand empowers teams with advanced tools for defending against IT attacks while standing out in a highly competitive market.
Breaking industry norms
Hunters is on a mission to revolutionize security operations by giving security analysts timely, automated and powerful decision-making tools to respond to imminent cybersecurity threats against their companies' IT infrastructure. To reflect that mission, they needed a distinct brand identity to rise above the complex, fear-driven landscape of cybersecurity.
An optimistic, dynamic brand identity
Together with Hunters, we developed an empowering and optimistic visual system, diverging from traditional cybersecurity branding. Through gender-inclusive design and a simplified, modern aesthetic, Hunters' new brand reflects both accessibility and high performance, enhancing their market differentiation. Our approach centered on conveying confidence without turning to overly complex or threat-focused language – a unique position in the industry.
A distinct cybersecurity brand is born
The result is a dynamic brand identity that positions Hunters as approachable yet authoritative, helping them solidify their presence in a competitive sector. This transformation supports their mission to provide robust, automated security solutions while standing apart from industry stereotypes.
We were fortunate to work with Hunters at a pivotal moment on their journey: entering a phase of meaningful growth while refocusing their effort and message on building a modern, concise, and exceptionally productive security operations center (SOC) platform. Our mutual work focused on helping them give form to their message and empower their team in amplifying it.
Guy Hayat Haviv
Partner and Design Director
Manyone
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