Shaping sustainable maritime shipping with Katalist

Born from RMI and the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping, Katalist bridges the gap between carriers using sustainable fuel and companies aiming to reduce shipping emissions. The team had a product that they believed in, but were unsure how to effectively share it with the public. With COP29 approaching, they needed a partner they could trust to deliver a precise, market-ready solution at speed.

Together, we identified the need for a flexible, multi-channel effort based on a strong foundation to communicate the mission. We started with insights-driven positioning. The new name, Katalist, reflects the platform’s role as a spark for change, embodying action, transparency, and purpose. We developed a minimalist yet bold visual identity alongside a new website, prioritizing accessibility and sustainability.

Trust was central to the project’s success. The team’s confidence in Manyone to deliver a full-service solution, combined with their active participation and close collaboration, made it all possible.

Katalist debuted at the 2024 United Nations Climate Change Conference, COP29, with a compelling brand, cutting-edge website, go-to-market plan, and clear messaging communicating credibility and action.

The launch was a resounding success, generating strong buzz and positive reception. The action plan prepared Katalist to sustain momentum and convert interest into qualified leads.

The website functions as a powerful sales tool, driving conversations with key stakeholders. Internally, it’s also a tool for advocacy, helping Katalist's team and board clearly communicate its impact. The precision-packed debut sets the stage for systemic change in maritime decarbonization.