A distinctive new visual identity and brand narrative
We collaborated with MNSTRY Nutrition, a natural high-performance sports nutrition brand, on a complete brand transformation. The versatile and future-proof identity was showcased globally, including with the Bora Hansgrohe UCI World Cycling team in 2024.
Standing out in a crowded market
MNSTRY needed to stand out in the competitive sports nutrition market. They were looking for a complete brand transformation that would establish them as the leader in natural, high-performance nutrition for top athletes. The refresh needed to be built for the present, while also adaptable to future needs.
Designing a dynamic, future-ready brand
We crafted a brand narrative centered around nature, science, and the athlete. The dynamic logo draws inspiration from the scientific rigor of elite athleticism, mirroring altimeter graphs and heart rate monitors.
Central to the visual refresh was versatility, enabling the brand to convey its values across both print and digital touchpoints in a moving category.
A brand poised for growth and recognition
The redefined brand embodies MNSTRY’s mission and values, offering a flexible and future-proof identity that speaks to athletes’ needs.
The new visual identity made the brand recognizable in a competitive market and is being showcased on the global stage, including with the Bora Hansgrohe UCI World Cycling team in 2024.
A versatile logo for print
A brand fit for top athletes
Want to know more?
Looking for more details about this case? Or maybe you have a similar challenge? Just reach out, and we'll be happy to answer any questions you might have. We're here to help.
Related work
Novo Nordisk
Transforming a global brand
- Branding
- Healthcare
Danske Commodities
Rebranding a global leader in renewable energy
- Branding
- Energy and industrial
KONE
Brand positioning and strategy
- Branding
- Energy and industrial