Elevating Capture One’s engagement through digital storytelling

Capture One's powerful tools make photo editing smoother and more precise than ever. The company, renowned for its professional-grade photo editing tools, sought to attract a wider user base, while maintaining its reputation for high-quality software. The challenge was to craft digital solutions that could engage both professional photographers and casual users, without compromising the brand’s standing.

True to its brand, Capture One’s quality software is best presented visually. We collaborated with Capture One to produce a scope of digital assets in their bid to broaden their user base.

We created compelling product launch videos and digital content that visually communicated the power and versatility of Capture One's editing tools. These assets highlighted the software’s customizable interface and smooth workflow, designed to resonate with different user groups.

The tailored video showcases improved user understanding of the software's features, leading to increased engagement from both professional and non-professional photographers. The visual stories about their product launches help reinforce Capture One’s market-leading status.

Capture One continues to deliver best-in-class solutions that are defining the market.