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Mia

Strategy

Research and insights


Overview

Uncover insights to shape what's next

A comprehensive insights and research foundation gives you a deep understanding of customer needs, market forces, and emerging tech opportunities. By integrating real user feedback throughout the design process, you're well on your way to creating relevant and resonating experiences, products, and services.

We're here to help you with

  • User research
  • AI-powered market and trend analysis
  • Customer feedback loops
  • Usability tests
  • Data-driven insights
ALDI logo

Researching new family structures

For ALDI, we conducted a deep dive into how a new socio-cultural and technological landscape redefines family definitions and traditions for young adults and couples.

NTT logo

Identifying best practices of privacy design

For NTT, a Japanese technology and business solutions provider with global reach, we explored best-case privacy design, governance, and data ethics.

TSB Bank logo

Insights into joint bank accounts

For TSB Bank, we explored the user needs of co-banking for couples, forming the foundation for further product and service innovation.


Our expertise

Creating a solid foundation for revolutionary solutions to real challenges

Hannah Lueptow

Meet an expert

Hannah Lueptow is a Director of Research and Strategy at Manyone, helping clients uncover patterns, behaviors, and opportunities, identifying user-driven and user-led solutions amid complexity.

Our approach to research and insight goes beyond gathering data; it’s about uncovering the “why” behind user behaviors.

By connecting with real users, analyzing market trends, and embedding continuous feedback, we create solutions aligning with user needs and business goals, enabling brands to stay adaptable and relevant.

Our research and insights offerings include:

We dive into user behaviors and needs to uncover insights that guide thoughtful, relevant design.

Using RADAR, Manyone's AI insights platform, we rapidly identify trends and patterns across large datasets, helping teams make informed decisions quickly and clearly.

We embed continuous feedback into the development process, refining products at each stage to align closely with user expectations and needs.

Through hands-on testing, we assess functionality and ease of use, optimizing designs to deliver seamless, intuitive user experiences.

Our data-driven approach uncovers actionable insights that inform design and strategy, ensuring that each product choice is guided by evidence and impact.


Product spotlight

Translating data into unique trends and actionable insights with RADAR by Manyone

Photo of the Manyone RADAR platform on a laptop

RADAR offers advanced AI tools and foresight specialist expertise at your fingertips.

What if every strategic decision was backed by AI-powered foresight and human ingenuity?

We've built RADAR to give you fast, deep, and extensive insight to help you guide your strategic decision-making process. Turning future uncertainty into competitive advantages.


Client results

Energy systems for Aker

Aker Solutions

Accelerating business development with Futures Design

A close up of a child's face, with their eyes in focus

Norwegian Directorate of Health

Tackling the escalating misuse of prescription drugs

A photo from central Oslo and the main bus and train station

Ruter

Co-creating the future of Oslo's public transportation

A photo of a Stockholm underground station

Stockholm Public Transport

Designing an inclusive and accessible travel app