Riding the next wave of disruption

The next decade will only take five years

The first wave of disruption saw analogue systems disrupted and displaced by digital, changing the way we work, interact and connect. The current wave is where digital disrupts digital and its impact will be beyond anything we’ve ever seen.

We’ve entered a new era of limitless potential and monumental challenges. One that is transforming brands, products and service ecosystems from the silos of yesterday to deeply interconnected ones of tomorrow.

An era where business growth is mirrored to ecological impact. Where opportunity is shaped by adaptability and continual exploration. An era, where the speed of development is accelerating in all sectors. Products that previously took years to develop are now prototyped, validated, adapted and brought to market in a fraction of that time – only to be improved continuously after. That is why the next decade will only take five years.

As a result, your market needs anything but the usual.

CURRENT ONE

Compete on enduring meaning, not relevance

Today, an exhausting amount of data-driven interactions are without real value. Going forward, solutions with meaningful value will be essential. They must respond to, resonate with and support people’s shifting desires, values, and lives as individuals, consumers, employees, and citizens. Products and services that do not match these values will fall short.

Meaning is one of the currencies of our future and aligning an organisation’s purpose to pursue meaning for all stakeholders will enable it to thrive.

CURRENT TWO

Build sustainability into everything

It’s time for business to take systemic responsibility for any impact of the products and services created — from environmental degradation to tech addiction. This means end-to-end environmentally sound technologies; from responsible source materials to ethical factory processes and carbon-neutral transport down to compassion for the customer experience.

Sustainability is the ethical and commercial imperative of the future. It’s time to re-design current business and manufacturing models in order to transition them into a sustainable economy and create integral, scalable and sustainable solutions.

CURRENT THREE

Capture trust in motion

Faith in government, big business, press and Big Tech is in rapid decline. To excel, businesses must align with people’s values and provide genuine transparency, accountability, and an ethical approach to privacy.

Trust has always been a key-asset in business, and with institutional trust at an all-time low today – it is a crucial component for success tomorrow.

CURRENT FOUR

Engage smarter with extended reality

The divide between digital and physical has been blurring. Accelerated by 5G, physical and virtual realities will overlap and interact in real-time. As a result, businesses gain the ability to remove distances between people, their environment and interactions between them through AI, AR, VR, and IoT.

It is an opportunity to provide new meaningful experiences and grow by designing for adaptable extended reality contexts. These are the product and service experiences that will enable sustainable cities, smart manufacturing - in short, the connected products and services of the future.

CURRENT FIVE

Unleash business beyond boundaries

Industry boundaries are changing, new ecosystems are emerging and formerly well-defined customer journeys are transforming fast. To successfully respond to these changes, a conscious shift in focus towards delivering highly modular, easy-to-integrate products and services is one of the first steps in meeting the new demand.

To truly unleash business in a nonlinear future, designing for continuous adaptation for adjacent opportunities and beyond will be the key differentiator of success.

Meet a Manyone

Annelise loves helping companies create and execute digital strategies and new business models, and she has a sixth sense about how transformation is best implemented in big cooperations.