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How to leverage AI to amplify and manage your brand
Branding is on the verge of a paradigm shift: AI exponentially reduces content creation time and costs, leading to endless content. In this context, brand relevance is more important than ever, and assuring that the right content is relevant to the right audience is paramount to a brand’s success.
At Manyone, we consciously integrate AI tools into the process of building brands for our clients. These tools inform, explore, create, and manage brands while keeping control of the narrative.
Article quick-read:
AI can transform branding by speeding up content creation while ensuring relevance. However, it requires a strong brand foundation built for scale.
AI can optimize production and automate content orchestration, enabling brands to adapt seamlessly across media and audiences.
As we advance, we can use AI to drive hyper-personalization, unique asset creation, and faster exploration, keeping brands innovative and impactful.
The game is changing
There’s an AI for everything: Drawing logos, writing copy, doing voiceovers, you name it. If there isn’t one today, there will be one tomorrow. However, these tools are not plug-and-play; they need guidance and context. More than ever, your brand must be true to its core to be relevant to your audience. Understanding the opportunities and challenges of these technologies allows you to leverage them correctly to build resilient brands.
Production optimization: Tools to enhance creativity and ensure quality. Content orchestration: Adapt and optimize content in real-time.
Leveraging AI tools by placing brands at the core
AI is just a tool, but with the right guidance, it can become a powerful tool to amplify and manage brands in two overarching ways:
Production optimization: Tools that inform, help explore, and build brand assets can accentuate our creative ability. Adopting a co-production mindset allows us to focus on the brand’s core, control the narrative, guide the experiences, and ensure consistent quality across all outputs.
Content orchestration: Tools that diagnose, cross-check, and tweak multiple content pieces at once can allow brands to become reactive and adaptive – shaping their way into different media and audiences in real-time, allowing us to have an overview of the content and its performance.
Production optimization tools will amplify a brand’s core message, so it is essential that we have a solid brand core built for scale. The further out from the core, the more comfortable you can be with automating tasks, as long they are guided by the brand’s foundation
Four ways AI is re-shaping brand experiences:
01
Real-time content creation
Bridging medium, audience and information to create platform-specific content in no time, cross-content creation tools can be a powerful amplifier of your brand’s core narrative.
02
Uniquely branded assets
From stock images to custom storytelling. Guided by the proper foundation, GenAI can help expand your brand assets portfolio on-demand to create the perfect asset for the occasion.
03
Exponential exploration
Automating redundant production tasks helps us turbocharge the creative process. Alongside AI tools, we can experiment, explore, and co-create brand elements at speed, helping us expand our reach and impact.
04
Hyper-personalization
Content management tools make it possible to seamlessly edit multiple pieces across different media simultaneously. This allows brands to be adaptive and create audience-specific content that better resonates with their market.
Our role as brand creators is shifting from producers to co-producers, placing our focus on guiding brands, controlling the narrative, ensuring quality consistency, and leveraging AI tools to build stronger brands
The brand creator role redefined: Adopting a co-production mindset
Using AI tools to amplify brands isn’t without risk; uncontrolled automatization may lead to brand devaluation. To successfully manage this, we need to build solid brand foundations, guide the narrative, and ensure output consistency by adopting a co-production mindset that allows us to leverage these tools.
As content orchestration enablers, these tools help us take a helicopter view, make better-informed decisions through data, and have control of the narrative across multiple touchpoints. This is essential at a time when expectations of personalized brand experiences are in high demand.
Want to know more?
Are you interested in Manyone's approach to AI and branding, what we've done for other clients, and how we might help your business? At Manyone, we combine strategy, creativity, and technology to build business-driving brands.
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