Quality at speed: A dynamic brand to reach new heights

Alexandra Schou
Thomas Weiser

To stand out in the market and give customers a reason to invest in you, a strong brand is vital. To make its mark as the leading natural high-performance sports nutrition for top athletes, MNSTRY partnered with Manyone to create precisely that.

In the realm of physically demanding sports, nutrition is crucial. MNSTRY Nutrition specialises in creating sports nutrition from natural ingredients with optimal energy absorption without compromising digestive ease.

Together with MNSTRY we defined a brand story that embodied their philosophy with three business driving factors: Nature, science and the athlete.

Working directly with MNSTRY stakeholders, an overriding sense of urgency to make a name and brand change became a concrete need in the market in which their organisation operates. This was the catalyst for quick, informed decisions based on clear insights and conviction from the international Manyone team. Yet, this was also a brand refresh that needed to last and be built to adapt to future needs, not only be in the here and now.
To match MNSTRY's ambition, we shaped a brand narrative that allows them to stand out in the market and gives them room to embark on their mission. The need for a dynamic brand was essential. Resulting in a logosystem and visual refresh that fits all their varied needs and offers dynamism for both athletes and a moving category.
The dynamic logomark draws inspiration from the scientific rigour of elite athleticism, where every detail matters. Crafted with precision, it mirrors altimeter graphs, heart rate monitors, and glucose levels, embodying MNSTRY's commitment to excellence. Just as athletes are diverse, the logo symbolises the variety in physique, personality, and product offerings of MNSTRY.
The logomark also caters to a wide range of “volume control,” giving it a recognisable shape for other graphic outputs — both digital and printed material.

MNSTRY now has a brand that reflects its mission to create a more planet-centric approach to sports nutrition. Look out for the brand alongside the Bora Hansgrohe UCI World Cycling team fuelling their way through France in Summer 2024.

Deliveries

As a strategy and design partner, Manyone delivered the following for MNSTRY:

Insight and foundation

Brand concept

Brand narrative

Visual identity refresh

Workshop facilitation

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Client: MNSTRY Nutrition
Topics: Branding and Communication
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