Designing a groundbreaking industry merger with Norlys

Following the merger of two utility giants, Norlys needed a cohesive digital identity that would differentiate them in a competitive market while reflecting their new role as Denmark’s largest energy and telco provider. The challenge was to unify diverse services under one brand and offer seamless digital experiences for over 1.5 million customers.

Manyone collaborated with Norlys from the outset, developing a strong digital identity while also supporting them with strategic design initiatives. We led the design and development of their website, and introduced a self-service platform to enhance user engagement. Throughout the process, we worked closely with internal and external partners on guidance and implementation to secure a smooth transition.

The new Norlys website provides a robust digital foundation, enhancing the brand’s presence and customer interaction, while setting them apart from competitors. The transformation not only marked a successful rebrand but also cemented a strong partnership between Manyone and Norlys, setting the stage for future collaboration.