Topics: Creative tech

Let's talk Hybrid Realities

Hannah Gutkauf
  • Hannah Gutkauf
  • Global Managing Partner, Tech Innovation

Metaverse, Mirror World and Web3 are all terms to describe a world where physical and digital experiences merge. So many names, so much potential. Let’s discuss what the next evolution of the internet means for the world and your business.

Three dimensional visualisation of the concept "hybrid realities". In the bottom, the physical world. In the middle, the digital twin layers. And on top of both, the application layer.

Change is here

New business models and ecosystems are surfacing powered by emerging technologies. The Hybrid Reality is rapidly evolving, bringing new meaningful experiences from the intersection of digital and physical.
In a world of opportunities, do you see the commercial potential? Is your organisation ready for this? To give you headspace in a world of buzzwords and hype here’s our perspective on the Hybrid Reality.

Three dimensions of hybrid reality

When designing future products and services, it is easy to get too focused on a single perspective and to forget the impact the experience will have on the individual and society at large. To move forward with clarity, we apply three lenses to map potential business opportunities and consumer impact: The individual, the community, and the system lens.

Lens 01 - Individual

As individuals, hybrid reality experiences allow us to transition seamlessly between and within digital and physical moments. Revisit your customer journey and imagine how seamless moments between digital and physical environments can solve real pain points and create experiences that appeal to the full range of our human capabilities. This is a space to innovate and invent new products and services: ones that create engagement, connection and value utilising hybrid reality infrastructures.

Lens 02 - Community

Community and communication can now be scaled contextually. AI can make sense of huge and complex data, allowing the creation of shared digital experiences that merge personalised and community defined information for the individual. Applying the contextual community lens opens possibilities to innovate and optimise human interaction to create more efficient and democratised experiences.

Lens 03 - Systemic

Everything is connected, and businesses that understand how to better connect, innovate, and integrate will lead the hybrid revolution. There are amazing opportunities to tap, disrupt, change and improve existing value chains when applying the systemic lense. To think about your own business in service layers, allows you discover new revenue streams as well as personalisation and automatisation opportunities at scale.

Reach out to get started

Get in touch to so we can co-create tangible hybrid reality perspectives for your business. Also we love to just say hi.
Hannah Gutkauf

Hannah Gutkauf

Global Managing Partner, Tech Innovation
Hannah is responsible for Manyone's emerging technology practice and leads strategic initiatives and global accounts for companies like IKEA, Microsoft, the World Bank Group and Novo Nordisk. Holding an MSc. in Information Technologies, specialising in Big Data Analysis and Cyberpsychology, she is at the forefront of emerging technology strategy, helping companies to develop and manage their future product and service portfolios.
Silas Warren

Silas Warren

Partner, Creative Director
Silas is the Creative Director of our New York office, and an early pioneer of human behaviour and UX within the convergence of physical and digital worlds. He works directly with clients such as Magic Leap, Walmart, and Niantic, collaborating with them to identify opportunities and achieve tangible benefits from this new digital revolution. He maintains close partnerships in the XR space, with a particular emphasis on assisting businesses in leveraging emerging technology crucial for their future success.

Hybrid reality projects

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