Evolving from school to university
Kolding School of Design was undergoing a significant transformation, shifting from a design school to a fully recognized design university. This evolution was marked by new physical spaces that prioritize transparency, a renewed educational framework, and a stronger emphasis on research and global partnerships.
They required a rebrand – one that would reflect these changes, while ensuring that Kolding remained at the forefront of design education in Denmark and internationally. The challenge was to create a system that was both structured and expressive, academic yet dynamic.
The new identity applied
Translating ambition into identity
Kolding’s evolution called for a brand that could bridge its heritage in craftsmanship with a future-focused outlook. The identity had to feel open and collaborative while maintaining the authority of a leading design institution. It also needed to support students, champion their work, and cultivate a strong sense of belonging – while reinforcing the school’s presence on the global stage.
A typographic-led, modular system
We crafted a visual identity that balances structure and openness. A typographic-led approach ensures clarity, while a custom-designed ‘K’ mark serves as both a framing device and a storytelling tool. The interplay of Victor Serif and Söhne fonts creates an academic yet contemporary tone, while textures and animations within the ‘K’ bring the identity to life, mirroring the iterative nature of design.
Logo system
The new identity is more than a visual refresh. It’s a statement of intent and it reflects Kolding School of Design’s commitment to craftsmanship, innovation, and shaping the future of design education.
Anders Rasmussen
Brand Experience Director
ManyoneA living, evolving platform
The new identity positions Kolding School of Design as a leading force in design education. The modular system ensures consistency while allowing for creative flexibility across print, digital, and spatial applications. The refined color palette, dynamic typography, and adaptive ‘K’ mark create a platform that evolves with the institution, putting students and their work at the center of the brand.
Typography
This identity positions Kolding School of Design as a globally recognized design university, one that doesn’t just teach design but defines its future. The ambition is to attract the world’s most ambitious students, faculty, and collaborators, ensuring its influence extends far beyond Denmark.
Anders Rasmussen
Brand Experience Director
Manyone
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