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Reimagining Chiesi’s early R&D for 2035

A person observes charts and graphs on a screen, with a protest scene visible through a window in the background.
A person observes charts and graphs on a screen, with a protest scene visible through a window in the background.

Client: Chiesi

Industries

Rethinking pharma's role over the next decade

Chiesi, a mid-sized, purpose-driven pharma company, asked Manyone to help them look beyond incremental change in their early R&D. Together, we explored how AI, new modalities, shifting values, climate and geopolitics could reshape discovery-to-pre-clinical work by 2035 – and what this means for Chiesi’s future innovation models, organization and capabilities.


Challenge

From incremental improvements to future-defining choices

Early R&D is under pressure. AI is changing how targets are found. Human-relevant models and virtual patients are starting to challenge animal studies. Climate stress and inequity are reshaping respiratory and special care needs. Geopolitics is fragmenting data and supply chains.

As a mid-sized, B-Corp-minded pharma, Chiesi cannot simply outspend larger players. They wanted to stretch their thinking beyond linear trends and explore the evolving role of pharma in 2035 – not just as a drug supplier, but as a potential steward of systems, outcomes and resilience. They sought to understand what this implies for early R&D: innovation models, organization, future skills, and strategic partnerships.

The key question: How might early R&D need to work in 2035 for Chiesi to still create distinctive value – for patients, planet, people and prosperity?

A diverse group of people gathered around a table with colorful objects on a blue surface, wearing vibrant clothing, set against a purple background.

Approach

Turning signals into strategic direction

We designed a foresight process that stretched Chiesi beyond its comfort zone while staying anchored in evidence and real decisions. Together, we mapped 80+ signals of change across the future of R&D. We spoke with external experts (including AI and data governance, diagnostics, microbiology, and health law and equity) to help challenge assumptions from outside pharma.

Together with the Chiesi team, we clustered and prioritized the most promising, risky and uncomfortable shifts, surfacing the uncertainties that truly matter. We developed three “extreme but plausible” 2035 scenarios, and synthesized five strategic directions of travel and no-regret moves.

The collaboration with Manyone has been genuinely valuable. The team demonstrated a strong ability to understand our context and needs, while consistently challenging our assumptions and bringing in fresh, relevant perspectives.

Fabrizio Conicella

Vice President, Center of Open Innovation & Competence

Chiesi
Illustration of a person observing data charts beside a window, viewing a masked crowd with protest signs outside.

Outcome

Future-proofing R&D choices today

For Chiesi, the value of the work is not only the scenarios themselves, but how they:

  • De-risk long-term bets – by testing R&D strategy, platforms and partnerships against very different but plausible futures before committing resources.

  • Align leadership around future skills and organization – using concrete futures and role archetypes to qualify capability and organizational decisions.

  • Inform ecosystem strategy – clarifying where Chiesi needs to deepen relationships, and where absence would be risky.

  • Support Chiesi’s B-Corp mindset – by making equity, climate resilience and vulnerable patients visible in R&D decisions, not only in access and communication.

The result was not a static report, but a shared map of change and actionable toolkit to support dialogue and decision-making across strategy, R&D and partnerships.

The quality of the work, from process to deliverables, has been rigorous, well‑structured and fully aligned with our operating model. Most importantly, the outcomes go beyond insight: they have the potential to concretely influence how we frame strategic choices, enable cross‑functional alignment, and accelerate impact within the organization.

Fabrizio Conicella

Vice President, Center of Open Innovation & Competence

Chiesi

Want to know more?

Looking for more details about this case? Or maybe you have a similar challenge? Let's talk about how futures thinking can unlock clarity, direction, and resilience for your organization.

Lars Wiedemann

Lars Wiedemann

Strategic Design Director

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