Creating a future-facing digital experience for VARD

VARD.com’s structure reflected an internal perspective rather than catering to new customers’ needs. They needed their value proposition to be more clearly communicated through their website – enabling visitors to understand VARD's offerings and strengths. Additionally, the site prioritized organizational details over its products and services, hindering its potential as a sales tool.

We focused the redesign on attracting new customers by streamlining content and clearly presenting VARD’s fully integrated shipbuilding solutions. Key improvements included simplified product entry points, prioritized content aligned with sales objectives, and updated visuals to enhance engagement. The brand positioning, “We enable sustainable business at sea,” was consistently integrated across all communication channels. Throughout the process, we collaborated closely with VARD’s communications and sales teams to ensure the new website strengthened and supported the overall brand strategy at every level.

The updated VARD.com offers a focused, customer-centric experience. New visitors can easily understand who VARD is, what it offers, and its sustainability-driven vision. With sharpened messaging and a more intuitive structure, the site effectively supports the sales team, enhances brand presence, and aligns with the company’s long-term growth strategy.

The new site has been well received internally and externally – demonstrating VARD’s cutting-edge position as a global market leader within specialized maritime vessels. The site is also more user-friendly, making it easier for VARD’s internal communications team to update and maintain the site going forward.