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Designing a smart medication journey for Hello Heart

Close-up of a sleek, white rectangular box with rounded edges. Hello Heart logo is embossed on top.

A health-tech solution designed to build lasting habits

Hello Heart was looking to explore a smarter, more human approach to supporting daily medication routines. Together, we explored behaviors, validated demand, and created a solution that seamlessly blends physical and digital design in the form of a smart pill box. The result is an intuitive, habit-forming product that turns taking medication into an intuitive part of everyday life – empowering people to care for their health, one pill at a time.

Open white weekly pill organizer on a wooden surface, with removable compartments labeled Mon-Sun. One compartment is placed outside the case.

The insights shaped a smart pill box that meets real needs, empowering users to stay on track with their health

A white device labeled "Hello Heart" on a wooden table next to a glass and a framed black-and-white photo of two children hugging.

Challenge

Designing a habit, not just a product

Hello Heart came to us with a hypothesis: a smart pillbox would support people with chronic heart health conditions to take medication more consistently.

For people aged 65+ on hypertension or heart-related medication, missed doses significantly reduce efficacy – making adherence a critical issue with real health consequences.

The challenge was not only technical, but behavioral: understanding existing pill-taking behaviors, how people already used the Hello Heart app and blood pressure monitor, and whether a connected pillbox would truly add value. We needed to uncover everyday routines and frictions to inspire meaningful product scenarios rooted in real life.

50%

of adults struggle with medication adherence, often due to chronic conditions, complex prescriptions, and dosing errors

10%

of hospitalizations may be a result of medication nonadherence


Approach

Building fast, testing early

Person wearing gloves uses a screwdriver to assemble or repair a white electronic device on a textured surface.

Deep user insight shaped every design decision

Our design journey for Hello Heart was guided by in-depth user research, careful mapping of medication routines, and intuitive interaction design.

We combined behavioral research with rapid prototyping and early validation to pressure-test the hypothesis. Initial interviews explored current pill management habits, use of existing Hello Heart tools, and sentiment around smart pillboxes.

In a second round, our designers and engineers worked closely to build a realistic 3D-printed prototype, which was key to enabling a month-long usability trial – allowing real-world testing while development continued in parallel. The prototypes revealed practical challenges, such as grip and dexterity, and further refined the product's function and design.

Gloved hand holding a glowing item over a case with illuminated slots, inside a sterile-looking environment.

Glowing indicators serve as reminders for when it's time to take medication


Outcome

A validated concept shaped by deep insights and thoughtful design

A person holds a smartphone displaying a health app with a positive message and pill organizer.

Bridging digital and physical

By mapping real medication routines and testing in context, we helped Hello Heart validate both need and usability. The result is a thoughtful, intuitive solution that fits naturally into daily life and supports long-term adherence, with pilot results confirming its potential to drive healthier habits.

The project directly informed the launch of the Hello Heart Smart Pill Box: a smart, bluetooth-enabled pill box allowing users to stay on top of their medications with automatic reminders, glowing indicators, and seamless syncing to the Hello Heart app.

86%

of pilot users are actively using PillPal, exceeding the KPI target of 60%

80%

of pilot users visited the new app’s Medications tab

100%

of pilot users reported that PillPal helps them stay consistent with taking their medication

A pill organizer with labeled daily compartments is open on a wooden surface, with a green Sunday section highlighted. Nearby is an architectural book.

Want to know more?

Looking for more details about this case? Or maybe you have a similar challenge? Just reach out, and we'll be happy to answer any questions you might have. We're here to help.

David Keller

David Keller

Global Managing Partner, Tel Aviv

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