Skip Navigation
Manyone.com logo
Mia

Bringing AI-powered food shopping to life

On this page

A group of people dining together indoors. Two women are in focus, both smiling, with one passing a bowl of tomatoes across the table.

Services

AI advisory UX/UI design Digital product development

Industries

Consumer

Creating a customer-first shopping experience with AI

A leading global retailer had the customer data and business expertise to reimagine the food shopping experience through AI, but lacked the customer-facing vision to bring it to life. Manyone helped the client team define the offering, create the digital product design, and craft the brand name.

Leveraging customer insights and AI, the resulting service delivers affordable, intuitive, and personalized meal suggestions – making it easier for busy customers to plan, shop, and cook with confidence.

A family eating a meal at an outdoor table

The concept centers around AI-powered meal planning for busy customers

Challenge

Making food shopping intuitive, personal, and smart

The client wanted a stronger presence in the ready-to-eat market, combining their food distribution power with local relevance. But the early concept lacked a clear customer promise. We were brought in to define a sharp, human-first value proposition that could rally internal teams and unlock funding for a national rollout.

A hand holding a phone opened to an app that has an Avocado Egg Toast recipe open

The new interface offers personalized meal suggestions

Approach

Turning insight into AI-driven customer value

We started with concept workshops to define the service’s unique role within the retailer’s ecosystem of services. Using existing customer research, we mapped key moments in users’ weekly routines, surfacing unmet needs and pinpointing opportunities. From this, we shaped “Hero Moments” – AI-informed features that delivered on real customer jobs-to-be-done.

A series of mobile phone screens rolling vertically. The screens show pages of an app for personalized recipes and cooking.

Hero moment prototypes were designed in Figma and tested with users

Outcome

From vision to product, with customer insight at the core

What was a basic prototype was transformed into a branded prototype with a clear value offering: knowing what your family wants to eat in a week – backed by AI and tested with real users.

A high fidelity Figma prototype and a video showcasing the app in use scenarios brought the idea to life for internal stakeholders, securing buy-in and next-phase funding from senior leadership. The result: a focused, validated service with real potential to scale.

Concept video to demonstrate key Hero Moments of the AI-powered food shopping experience

Concept video demonstrating key Hero Moments of the product

Want to know more?

At Manyone, we help clients discover how AI can elevate CX and unlock entirely new service opportunities.

Looking for more details about this case, or facing a similar challenge? Reach out – we're happy to answer any questions you might have.

Contact us
Mikkel Stange

Mikkel Stange

Partner and Strategy Director

Related work

Image alt text is missing

AugustMille

AI-powered spatial experiences for last mile delivery

Image alt text is missing

Ask Safely

A strategic foundation for safer UX with AI chatbots

Image alt text is missing

Magic Leap

Redefining user experiences across any sector through extended reality

Image alt text is missing

Deutsche Telekom

Designing a digital and fully integrated user journey

Image alt text is missing

Jabra

Establishing an experience-oriented culture, accelerating delivery speed

Dive into our insights

A woman working at a laptop, in an office space with plants in the background

Unlocking the original promise of home assistants

The rise of generative agents is moving the needle from executing digital chores to understanding human life. We've crossed a threshold where we can realize the true appeal of the assistant concept: an interface that adapts to us, rather than forcing us to adapt to it.
  • AI advisory
  • AI solutions
  • Digital product development
  • UX/UI design
Explore Unlocking the original promise of home assistants
A purple background with 3D floating dark dashboard displaying a blue line graph, text, and buttons.

AI's role in the next era of finance

AI won’t just change banking. It will change how financial decisions are made. Human biases like overconfidence, loss aversion, and herding are well-documented drivers of poor financial outcomes. The question is: can AI help us overcome them?
  • AI advisory
  • Transformation
  • Financial services
Explore AI's role in the next era of finance
A woman working at a laptop, in an office space with plants in the background

The rise of apps inside ChatGPT: Why brands must evolve fast

When OpenAI launched the Apps SDK in October 2025, it didn’t just announce a new tool. It reframed how brands will reach users. Suddenly, ChatGPT is no longer only a messenger or advisor. It’s becoming a portal, a hub, a place where services live inside dialogue.
  • AI advisory
  • AI solutions
Explore The rise of apps inside ChatGPT: Why brands must evolve fast
An image of a woman in an office using a VR headset and holding her hand up towards a laptop. The image is placed inside a light pink circular cut out shape.

Staying nimble in big tech

Being a large organization once meant strength, stability, and scale. But today, size can be a disadvantage. The bigger you are, the harder it is to adapt, especially as technology evolves faster than ever. Here's how to stay innovative.
  • Business innovation
  • AI advisory
  • Consumer
  • Comms and tech
Explore Staying nimble in big tech