A refreshed look for a company on the move
Marking 117 years of impact in dermatology, we helped LEO Pharma launch a refreshed visual identity to express its new purpose: Together, we reach far beyond the skin. This update signals more than a design change. It connects the company’s legacy with its ambition to lead the future of medical dermatology. Purpose-led and digitally fit, the new visual identity gives employees, partners, and patients a clearer view of where LEO Pharma is headed and how it plans to get there.
LEO Pharma's new visual identity system – featuring updated logo, colors, type, imagery, and iconography
Manyone helped translate our new direction into a visual identity that reflects our ambition – one as innovative and full of potential as the company we’ve been for the past 117 years, and the one we’re becoming. It was a collaborative journey from start to finish, and the result immediately resonated with our teams and stakeholders.
Anders Monrad Rendtorff
Senior Vice President, Global Communications
LEO PharmaReflecting a new direction through visual identity
In an industry shaped by rapid change, LEO Pharma had begun a transformation grounded in a new purpose and narrative. Yet its existing visual identity no longer represented its evolving ambition or future-focused and innovative mindset, limiting the impact of its renewed direction.
Purpose-led and digitally ready
We translated LEO Pharma's purpose into a modern visual identity, updating the historic 1911 logo for digital use while preserving its heritage.
Through close collaboration with the leadership team, LEO Foundation, and stakeholders, we built a unified identity rooted in meaning and designed for tomorrow.
The updated LEO Pharma logo – refined for today's digital world
The skin under microscope supergraphic is a bold, dynamic extension of the visual identity
The refreshed identity applied
A fresh and confident visual identity system
The final identity includes an updated logo, new colors, typography, imagery, and iconography. It balances history with forward motion, enabling LEO Pharma to clearly express who they are today – and who they are becoming – across every touchpoint in a connected, consistent way.
It's not every day you get to work with a brand that hasn't touched its logo in more than 100 years. LEO Pharma has a remarkable legacy, and it was an honor to help evolve it in a way that feels both respectful and forward-looking.
Jonas Smedegaard Buus
Global Partner, Brand Experience
Manyone
The redesigned LEO Pharma website with a fresh look and clearer navigation
The visual identity favors clean and uncluttered layouts with thoughtful spacing and clear alignment
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