Baking loyalty into every tap with Lagkagehuset

Lagkagehuset set ambitious goals for their app, aiming to strengthen loyalty, boost sales, and become a seamless part of daily life for guests. The challenge lay in clarifying the app’s role, improving onboarding, and creating reasons for repeated use while ensuring alignment with the bakery’s overall strategy and customer expectations.

We combined customer research, strategy workshops, and design expertise to identify what truly drives engagement. By interviewing users and analyzing behaviors, we shaped a value proposition anchored in convenience and loyalty. UX and UI design followed best practices in e-commerce while staying rooted in Lagkagehuset’s brand, ensuring both quick wins and long-term relevance.

The project delivered clear prioritization of opportunities, a refined app vision, and ready-to-implement designs for onboarding, repurchase flows, and loyalty features. This provided Lagkagehuset’s digital team with a roadmap for boosting engagement and sales.

The outcome is a more customer-centric app positioned as a strategic growth driver, setting the stage for stronger relationships and higher frequency of use.

Performance metrics underscore the impact: ‘add to basket’ actions rose by 75%, and users added 50% more items per session – strong signals of increased purchase intent.

With 40.2% more new users and engagement time up by 13.8%, the app now attracts more people and keeps them involved for longer.