From aging IT to a business-first transformation
STARK Group is one of Europe’s largest suppliers of building materials, serving thousands of tradespeople and construction professionals every day. Manyone partnered with STARK to drive large-scale digital transformation and service innovation, helping them move quickly from vision to implementation. By combining strategy, design, and advanced technology, we strengthened STARK’s role as a digital leader in the sector.
Working with Manyone on our digital transformation has been a game-changer for STARK. Their team brought energy, expertise, and a real commitment to understanding our people and customers. What began as strategy grew into a movement – uniting stakeholders and giving us the vision and tools to lead in a changing market.
Kasper Søvsø
Product Director
STARK GroupModernizing sales and service
STARK wanted to stay ahead in all markets by modernizing its sales and service experience. Customer expectations were shifting, while internal IT systems slowed progress. The challenge was not only to upgrade its tools, but to embed new ways of working across diverse business units – ensuring change reached every touchpoint in a consistent and scalable way.
Momentum had begun to wane internally, with teams struggling to see the bigger picture. The risk was a transformation that looked ambitious on paper but felt distant in practice. To succeed, STARK needed clarity, alignment, and a shared sense of purpose to bring energy back into the journey.
Shaping and testing new solutions
We worked side by side with STARK to co-create a bold vision for the digital transformation and translate it into action. Using strategy, user research, and rapid prototyping, we explored new service concepts and tested them with customers and employees. By applying generative AI, design sprints, a unified design system, and agile methods, we aligned stakeholders, accelerated ideation and implementation, and ensured solutions were client-centric and ready to scale.
Along the way, we mapped key customer journeys, identified pain points, and visualized future services. By grounding decisions in real user needs and making progress visible, the work became tangible and shared. Everyone could see where the transformation was heading and their role in making it real.
Mapping key customer journeys
Seeing STARK's leadership co-own and activate the new vision we've built together shows the real value of our collaboration, moving from theory to living, actionable change. It’s proof of what’s possible when you genuinely put customers at the heart and break down every barrier between strategy and execution.
Mads Kunø
Strategy Director, Partner
ManyoneClear direction and renewed confidence
The collaboration produced actionable roadmaps and tested service concepts that STARK could put to work quickly. Teams gained a shared framework and renewed ownership, with the ability to prototype, validate, and refine ideas faster. The result: greater confidence, sharper direction, and a stronger position as an industry frontrunner.
Crucially, the digital transformation regained energy. By reconnecting strategy with people’s daily work, STARK created lasting alignment between leadership and teams. This people-first and business-first approach has made the journey both credible and motivating, giving STARK the tools and clarity to strengthen its digital backbone while shaping the future of its industry.
STARK by the numbers
20,000
employees worldwide
125+
years old
85%
of revenue from B2B
32%
market share in Denmark
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