A culture of change: Vueling's #MakeItBetter story

The main challenge was creating a structure that balanced consistency with flexibility across departments. From defining roles and workflows to launching the first challenge, the program needed to align diverse teams, ensure robust communication, and foster engagement while allowing for ongoing iteration and refinement.

We formed a cross-departmental working group to design the program's execution, define four key employee roles, and establish a repeatable challenge cycle. This cycle included a ‘pre-challenge’ phase for preparation and a ‘measuring’ phase for evaluation. The first challenge was launched during an engaging kickoff event, followed by a robust evaluation process and post-mortem analysis to refine the approach.

The "#MakeItBetter" program empowered employees through a clear, adaptable structure. The challenge cycle ensured consistency across departments while enabling iteration for continuous improvement. The first challenge resulted in +170 idea submissions, with 17 progressing into development. These efforts fostered a culture of collaboration, setting the stage for sustained cultural and operational impact.