Service, product & CX design

We help organizations define, design, and improve services, products, and customer experiences across channels

That means understanding the journey, removing friction, simplifying complex interactions, and creating digital experiences that are clear, useful, and scalable.

Our work connects service design, product thinking, UX/UI, CX strategy, prototyping, and design systems where consistency and speed matter. The result is better interactions across the full experience.

Get in touch

When to bring us in

When the journey feels fragmented
We map the real experience across channels and teams, then redesign the moments that create friction or value.

When a product or service is hard to use
We turn complexity into clearer flows, interfaces, and interactions people can understand and act on.

When strategy needs to become something tangible
We move from ambition to concepts, prototypes, and experience direction teams can test, build, and scale.

Selected clients

Simplifying a national fiber rollout

Deutsche Telekom partnered with Manyone to design a fully integrated user journey for its fiber rollout. Aligning customers, landlords, contractors, partners, and internal teams around a clearer end-to-end experience.

Transforming customer-centric insurance

Zurich works with Manyone across CX strategy, digital design, service experience, and customer touchpoints. Supporting its ambition to become a more customer-centric insurance brand.

Redesigning air freight booking

Lufthansa Cargo partnered with Manyone to transform its end-to-end booking experience, replacing legacy UX/UI frameworks with a modular, user-first interface built for digital-first expectations.

Scaling a multi-brand design system

Demant partnered with Manyone to create a design system for its four hearing aid brands, improving efficiency, consistency, and scalability across digital experiences.

Our service, product and CX design expertise

What we offer

We connect journey strategy, service design, product definition, UX/UI, prototyping, and scalable design foundations. From early exploration to detailed experience design, we help teams create interactions that work in the real world.

Service design

Design services that work end-to-end. We shape the relationships between people, touchpoints, processes, and teams so the service is easier to understand, easier to deliver, and better to use.

Expertise includes:

Service concepts
Service blueprints
Journey and touchpoint design
Frontstage and backstage experience mapping
Service principles
Prototyping and validation

Product & experience design

Turn product ambition into clear user value. We define what the product should do, how it should work, and how it can support both user needs and business goals.

Expertise includes:

Product definition
Value proposition design
Feature prioritization
Experience principles
Concept development
Product prototyping

UX/UI design

Create digital experiences with clarity, usability, and craft. We design flows, interfaces, and interaction patterns that help people complete tasks with confidence.

Expertise includes:

UX audits
Information architecture
User flows
Wireframes
UI design
Interactive prototypes
Usability testing

CX strategy & journey design

Define the customer experience you need to compete. We identify the journeys, moments, and experience principles that matter most. Then translate them into a practical design direction.

Expertise includes:

CX strategy
Customer journey mapping
Moments that matter
Experience audits
Channel and touchpoint strategy
Future experience direction

Design systems for experience consistency

Create consistency across products and teams. We build the shared patterns, components, and guidelines that help organizations design and deliver better digital experiences at scale.

Expertise includes:

UX/UI pattern libraries
Component design
Design principles
Digital guidelines
Governance models
Team adoption support

Manyone brings a rare blend of strategic thinking and hands-on execution. They challenged us with fresh perspectives, pushed our UX to the next level, and always approached the work holistically from the ground up.

Martin Kling

Head of Digital Sales

Lufthansa Cargo