Research & insight
Turn insight into better decisions
Understand what people need, how markets are shifting, and where your next move should be.
We help teams turn research, customer understanding, and AI-supported analysis into clear direction for strategy, innovation, products, services, and experience design.
Better decisions start with a sharper understanding of people and context
We help organizations get closer to customers, employees, markets, and emerging behaviors – then translate that understanding into choices leaders can act on.
Our work connects qualitative depth, quantitative evidence, journey and experience analysis, AI-supported insight generation, and strategic synthesis. The result is not just more data. It is shared clarity, stronger priorities, and a better foundation for what to do next.
When to bring us in
When decisions rely on assumptions
We replace internal opinions and scattered data with evidence about what people need, expect, and do.
When the customer journey is unclear
We map how people actually experience your organization. And pinpoint the moments that create friction or value.
When research is not driving action
We turn existing insight into clear stories, opportunity spaces, and decision tools teams can use.
Selected clients
Human insight for strategic clarity
Jyske Bank worked with Manyone to reconnect with its audience through 360+ insight cards, 15 bold insights, and 30 opportunity spaces that continue to inform strategy across the business.
Understanding financial wellbeing
Lunar partnered with Manyone to explore how people across the Nordics dream, worry, and plan around money – revealing emotional and behavioral drivers for future customer experiences.
A user-driven product ecosystem
Jabra worked with Manyone to create a research repository, align product development around user needs, and support faster decision-making through accessible insight.
Customer-centric insurance transformation
Zurich’s partnership with Manyone spans CX strategy, digital design, service experience, and customer touchpoints, supporting its ambition to become a more customer-centric insurance brand.
What we offer
We combine human research, market understanding, experience analysis, and AI-supported synthesis to turn complexity into direction. From discovery to decision, we make insight useful across strategy, innovation, and execution.
Customer & human understanding
Get closer to the people you serve. We uncover needs, motivations, tensions, and behaviors through research that captures what people say, do, feel, and expect, across customers, employees, partners, and stakeholders.
Expertise includes:
Qualitative interviews
Ethnographic and contextual research
Customer and employee research
Needs, motivations, and behavior analysis
Personas and audience frameworks
Insight storytelling and synthesis
Journey, behavior & experience insight
Understand how people actually move through your services, products, and touchpoints. We map journeys, identify moments of friction and value, and define where improvements to experience will have the strongest effect.
Expertise includes:
Customer journey mapping
Experience audits
Service and touchpoint analysis
Behavioral research
CX opportunity mapping
Pain point and value driver analysis
Future CX discovery
Market, category & opportunity research
See your business in context. We study market shifts, cultural patterns, competitor moves, and category dynamics to identify where relevance, differentiation, and growth opportunities can emerge.
Expertise includes:
Market and category analysis
Competitor and landscape mapping
Trend and cultural research
Opportunity space definition
Proposition and concept validation
Strategic implications for business and brand
AI-supported insight & decision intelligence
Use AI to make insight work faster, deeper, and closer to decision-making. We help teams structure, analyze, and activate complex information, while keeping human judgment at the center.
Expertise includes:
AI-supported research synthesis
Research repositories and insight libraries
AI-driven insights for leadership
Data-informed opportunity framing
Insight governance and workflows
Decision tools and strategic dashboards
Manyone held up a mirror in front of us, providing valuable insight into Jyske Bank’s culture, behavior and psychology.
Ditte Marie Ø. Christensen
Communications Consultant
Jyske Bank
Related work
Client results
Hello Heart
Designing a smart medication journey
- Research & insight
- Industrial design & engineering
- Consumer
- Healthcare
Jyske Bank
Newfound clarity to make decisions
- Research & insight
- Business innovation
- Financial services
Lunar
Exploring the future of financial wellbeing
- Research & insight
- Service, product & CX design
- Financial services
Danish Trade Union Confederation
Building a youth-first experience
- Research & insight
- Brand
- Public and social impact
Stockholm Public Transport
Designing an inclusive and accessible travel app
- Research & insight
- Digital products & engineering
- Transportation
- Public and social impact
Looking for inspiration?
Insights from our experts
AI-powered data intelligence tool
Manyone SIGNS
Turn data abundance into clarity
See patterns and connections across data sources
Avoid blind spots and data bias
SIGNS is Manyone's AI-powered data intelligence tool that automates the monitoring of change. It continuously scans hundreds of sources, extracts and atomizes key information, and identifies new patterns and meaningful connections.
By replacing manual monitoring with machine learning, SIGNS helps eliminate blind spots and data bias. It enhances reliability and delivers clear signs for innovation, R&D, and market shifts while saving valuable expert time.
SIGNS automatically monitors hundreds of sources using semantic analysis to identify patterns and create clusters
Want to connect?
Get in touch
Let us know a bit about you and your challenge or needs by filling out this form. You can also write us at newbiz@manyone.com.