Strategy offering
Service innovation: Drive customer engagement and growth
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Innovative services for an interconnected world
Customers' journeys are more complex than ever. They're shaping their own experiences, navigating non-linear journeys across multiple touchpoints, and raising expectations continuously.
We take a touchpoint-agnostic approach, designing deeply personalized, non-linear customer journeys.
Co-creating your future
Manyone's co-creative approach connects with your organization, strategy, markets, and customers, enabling you to:
Identify and activate strategic opportunities for creating world-class experiences and building loyalty
Select the right innovation model
Align your services with your business strategy and future customer needs
Strengthen your service design capabilities
Explore new partnerships and emerging technologies.
This approach empowers you to rapidly validate, launch, and iterate value-driven services, capture insights, and stay ahead in an increasingly fragmented, hybrid landscape.
Future-proofing through ecosystems
By designing for ecosystems we future-proof your business and help you adapt to changing demands, technologies, and risks while empowering your customers and helping them navigate touchpoints.
Looking ahead, no single provider will own the entire customer relationship.
Service innovation adds value by aligning insights with business strategy to design meaningful, world-class customer experiences
Benefits
Power your business goals with service innovation
01
Transform customer experiences and boost engagement
What is a competitive advantage today could be a commodity tomorrow. Improve customer experience and engage your audience through meaningful interactions. Using insights from user research, ensure every touchpoint resonates with customers' evolving needs and expectations, providing consistent value across their non-linear journeys.
Increased loyalty: Enhance customer lifetime value, trust, and preference by creating interactions that matter
Distinctive offerings: Offer unique services and highly personalized experiences that set your brand apart
Agile response: Adapt quickly to changing customer needs and market conditions, ensuring engaging experiences every time.
02
Deliver meaningful, touchpoint-agnostic experiences
Connect digital and physical touchpoints to create seamless, meaningful customer journeys for a future where customers are touchpoint-agnostic and engage with multiple services and ecosystems on demand, moving beyond traditional linear journeys.
Seamless experience: Ensure customers a seamless, consistent, and fluid experience across all channels
Deeper engagement: Encourage deeper interaction by meeting customers where they are across digital, physical, and mixed environments
Proactive innovation: Stay ahead of industry trends by adapting to the evolving customer behavior and expectations landscape.
03
Create innovative service and business models and unlock new revenue streams with AI
Explore opportunities for growth by embracing change as a catalyst for innovation. Here, AI and emerging technologies can be leveraged in research, strategy, and design explorations to explore new service models and unlock additional revenue and value-creation potential.
Continuous innovation: Foster a culture of continuous improvement and adapting swiftly to industry changes
Competitive edge: Stay ahead of competitors by adopting innovative service models and cutting-edge technologies
Hyper-personalization: Adapting service journeys to customer needs and expectations.
04
Accelerate market leadership, loyalty, and reach through strategic partnerships
Strategic partnerships open up new growth opportunities, driving innovation and value-added services in today’s competitive landscape. By embracing bold, diversified collaborations, you can move beyond incremental improvements to deliver standout services and reach new segments.
Accelerated market leadership: Strategic partnerships help you move beyond linear value chains to create new ecosystems, redefining market leadership
Extended customer reach: Reach new customer segments by combining diverse expertise and resources to increase market penetration
Deeper customer engagement: Leverage customer insights and technologies from diverse industries to create deeper customer engagement and loyalty.
05
Build capabilities while launching services at speed
Partner with our team to co-create impactful services and build expertise. Empower your organization to take ownership of the service design process, ensuring your team grows in skill and confidence.
Faster time-to-market: Launch services quickly to maintain a competitive edge
Enhanced capabilities: Equip your team with the skills needed to sustain and innovate future services
Long-term success: Achieve long-term profitability and growth through continuous service innovation.
06
Build stakeholder buy-in and create value through collaborative processes
Engage stakeholders through our collaborative design processes to unlock collective knowledge and ensure alignment and buy-in. This way, we'll co-create solutions that meet or even exceed customer expectations and drive real value for your business.
Unified vision: Align all stakeholders around a shared vision to ensure investment in your service’s success
Increased value: Drive business growth by delivering solutions that resonate with customers
Customer excellence: Exceed customer expectations, leading to higher satisfaction and loyalty.
Design for service innovation
Volvo
Volvo app vision: Navigating innovation for the next evolution
Volvo wanted a tangible vision for their Volvo Cars app. The challenge was to help push app innovation from the app’s current state towards a bold, five-year vision and balance incremental improvements with disruptive innovation.
We painted a picture of an ambitious future with improved onboarding, post-purchase shopping, smart insights, and other personalized features to spark re-engagement.
Through close collaboration with the app product leadership and key stakeholders, we shaped a clear and ambitious short-term app vision that set the direction towards a premium digital experience.
World Diabetes Foundation
Co-creating global goods through needs-based innovation in LMICs
The World Diabetes Foundation set out to create a new digital product offering aimed at improving health outcomes in low- and middle-income countries and a process by which other organizations could be inspired.
Through research and co-creation with global and local partners, we created a range of ‘global goods’ for early detection of diabetes in communities, disease management through health information systems on the national level, and learning and performance management for healthcare professionals to improve overall health outcomes.
From problem definition to a global toolbox.
One of the world's largest retailers
Creating an intuitive and tech-forward service offering
One of the largest global retailers wanted to launch a sub-brand and new strategic service offering.
We focused on our client’s food aggregation and distribution advantage to deliver groceries, meals, and takeout in an intuitive, tech-forward, and budget-conscious service offering, leveraging AI and driven by real user needs.
Through a collaborative approach and iterative prototyping, we created a product vision for future customer experiences and defined a strategic and insight-driven foundation. We ensured alignment on key offerings and market positioning to guide internal development and implementation at scale.
Want to know more?
Are you interested in Manyone's approach to service innovation, what we've done for other clients, and how we might help your business? At Manyone, we take a touchpoint-agnostic approach, designing deeply personalized, non-linear customer journeys.
Related work
Deutsche Telekom
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Energisa
A new mobile bank empowering social transformation in Brazil
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Zurich
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Magic Leap
Redefining user experiences across any sector through extended reality
- AR and VR
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The Norwegian Tax Authority
Transforming tax collection in Norway
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